2023 Nha Trang-Khanh Hoa Sea Festival expected to lure 100,000 visitors
The 2023 Nha Trang-Khanh Hoa Sea Festival in the south central province of Khanh Hoa will take place from June 3-6 with more than 60 events, organisers said at a press conference in Hanoi on April 26.
A beach along Tran Phu street in Nha Trang city. (Photo: VNA)
Hanoi (VNA) – The 2023 Nha Trang-Khanh Hoa Sea Festival in the south central province of Khanh Hoa will take place from June 3-6 with more than 60 events, organisers said at a press conference in Hanoi on April 26.
The opening night on June 3 will feature a light show featuring drones that reenact stories about the history, culture and people of Khanh Hoa.
Programmes and activities held in the framework of the festival, including street festivals, a Vespa parade, art performances, sports competitions, tourism promotion events as well as scientific and educational seminars.
The province is expected to attract 100,000 visitors during the festival.
At the press conference. (Photo: VNA)
Nha Trang-Khanh Hoa Sea Festival is held every two years and has become a trademark of the beach resort city since 2003. In 2021, the festival was suspended due to the impact of the COVID-19 pandemic. In 2022, the province welcomed 2.57 million tourists, raking in nearly 14trillion VND (590.5 million USD) in tourism revenue.
This year, it targets 4 milliontourists, including 1.5 million foreign visitors, and earning approximately 21trillion VND, according to the province's Department of Tourism.
🐼 Toward the goals, the domestic tourist market still plays a key role, with significant attention paid to the expansion of traditional and potential international ones such as the Republic of Korea, China, Malaysia, India, Japan, Thailand, Russia, and Kazakhstan, it said.
Khanh Hoa plans to launch a myriad of tourismcommunications and promotion activities to stimulate demand, and to host fieldtrips from delegations of international and domestic travel companies. Theprovince will also develop regional linkages, work with airlines to open moreroutes, and build a digital map of local tourism./.
As 2023 brings new opportunities for tourism development, the south-central coastal province of Khanh Hoa is looking to establish itself as a key tourism hub in the country.
The Arena OCEANMAN Cam Ranh Vietnam 2023 is scheduled to take place off the coast of the central province of Khanh Hoa from April 13 to 16, marking the first time this international open water swimming competition will be held in the country.
Silver Muse, a Bahamas-flagged cruise ship, carrying 333 foreign passengers arrived in the resort city of Nha Trang in the south-central province of Khanh Hoa on March 5.
Despite a remarkable recovery last year, it is still a long way for the tourism sector in the central coastal province of Khanh Hoa to regain its pre-pandemic growth level, requiring endeavours to fully tap the local potential and advantages.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
A beach along Tran Phu street in Nha Trang city. (Photo: VNA) 
At the press conference. (Photo: VNA) 
