Advertising technology expo opens in Ho Chi Minh City
The 8th International Advertising Equipment and Technology Exhibition (VietAd 2017) opened at the Phu Tho Indoor Sport Stadium in Ho Chi Minh City on August 3.
The 8th International Advertising Equipment and Technology Exhibition (VietAd 2017) opened in Ho Chi Minh City on August 3 (Photo: VNA)
HCM City (VNA) – The 8th International AdvertisingEquipment and Technology Exhibition (VietAd 2017) opened at the Phu Tho IndoorSport Stadium in Ho Chi Minh City on August 3.
The four-day event, which was annually held by the Vietnam AdvertisingAssociation (VAA), drew the participation of nearly 100 businesses who have setup 300 booths to introduce advertising and display equipment, LED technology,advertising materials and gifts and label and package printing.
VietAd, the largest advertising event in Vietnam after eight years ofdevelopment, has become an effective trade channel for foreign and domesticadvertising enterprises, while offering opportunities to firms to shareexperience in the field. Furthermore, the expo has established cooperationrelations with the most renowned advertising expos in Asia.
Experts said that the inked free trade agreements will create favourableconditions for Vietnamese businesses to enter regional and global markets.Thus, businesses in advertising equipment and technology need to enhancecapacity to bring made-in-Vietnam products to large markets like ASEAN, the EUand the US.
Only by trading Vietnamese-branded products, domestic advertising companies canpromote the development of advertising industry and support other sectors,making contributions to the nation’s economic development.
VAA Chairman Dinh Quang Ngu said that rational investment and market researchare key to enhance competitiveness of advertising enterprises.
Meanwhile, advertising businesses said that state management agencies should createa favourable investment climate as well as provide sound business conditions soas to make advertising equipment and technology an important industry inVietnamese economy.-VNA
Some major brands in Vietnam had to stop advertising on the world’s largest online video site, YouTube, when these brands’ advertisements were linked to clips containing poor content.
Vietnam’s latest technology achievements in electricity and electrical equipment are being introduced at the 10th International Exhibition on Electrical Technology & Equipment (Vietnam ETE 2017) and the 7th International Exhibition on Products, Technologies of Energy Saving & Green Power 2017 (Enertec Expo 2017).
Under the European Union (EU)’s global initiative on Chemical, Biological, Radiological, and Nuclear (CBRN) Risk Mitigation Centres of Excellence (CoE), Vietnam has implemented numerous projects aimed at strengthening national capacity in detecting, preventing, and preparing for CBRN-related threats.
The course aims to promote knowledge exchange between scientific and educational schools from different countries, while deepening participants’ expertise in modern technology and technical education. It comprises two main specialisations of electronics-automation and nuclear technology.
ANTARA and VNA can design global-scale cooperation programmes or joint media campaigns, demonstrating the comprehensive strategic partnership between Vietnam and Indonesia, as well as the cooperation between the two national news agencies.
As Vietnam’s digital transformation accelerates, both the frequency and severity of cyberattacks are growing. The National Cybersecurity Association (NCA) reported that in 2024 alone, there were some 659,000 separate cybersecurity incidents, impacting around 46.15% of government agencies and businesses.
A key highlight will be the technology cluster pavilion, showcasing top enterprises selected for their innovation, market potential, and practical applications. These firms will display flagship products and solutions, supported by government policies to strengthen the tech sector.
Since 2022, more than 500 Vietnamese startups have engaged in Google’s Startup Academy, Google for Startups Accelerator, and Google Startup Masterclass. Nearly 100 of these firms received support to develop and improve their products, benefiting more than 300,000 customers and creating over 300 new jobs through successful fundraising and team expansion amidst Vietnam’s competitive economy.
Over the past three decades, Binh Duong has cemented its status as one of Vietnam’s most dynamic industrial hubs, building a robust foundation in manufacturing, exports, and investment. The province now has 30 operational industrial parks spanning over 13,000 hectares, with an occupancy rate exceeding 90%.
The diplomat emphasised that Vietnam places the highest priority on the development of science, technology, and innovation, viewing them as critical drivers for the country’s advancement in the new development era.
The PM revealed Vietnam’s plan to develop nuclear power in the near future, and called on the Swedish side to assist Vietnam in developing and refining legal and policy frameworks for the use of nuclear energy for peaceful purposes; training and developing human resources; ensuring nuclear safety; and conducting training and drills to improve incident management capabilities.
More than an art showcase, the second “Technology with heart” contest seeks to inspire innovation and spotlight the humanistic values that technology can bring into daily life, expected to contribute to a sustainable digital future.
The average speed of the national mobile broadband network remained stable, with download speeds reaching 76.86 Mbps and upload speeds reaching 26.98 Mbps.
Under the MoU, AMD will support several key initiatives spearheaded by HCM City’s authorities, including piloting policies, co-hosting innovation events, and evaluating the investment environment within the Saigon Hi-Tech Park.
The centre is a joint initiative between Australia’s Department of Foreign Affairs and Trade and Vietnam’s Ministry of Science and Technology, with PTIT and the University of Technology Sydney (UTS) serving as co-leads, and global telecommunications giant Nokia as founding industry partner.
The new centre, staffed by a team of scientists, researchers, and AI specialists working in Hanoi and Ho Chi Minh City, forms part of Qualcomm’s global AI research group.
As a flagship initiative of the community project “Digital Literacy for All”, the programme forms part of a national scheme to equip 20 million young people with digital business skills.
The organisers hope the competition will help shape a generation of exceptional engineers who will make significant contributions to Vietnam’s scientific and technological progress in this era of transformation.
In the digital age and amidst the Fourth Industrial Revolution, IP plays an increasingly critical role, not only in safeguarding inventions but also in reducing copyright infringement and curbing piracy.
Ambassador Nguyen Minh Vu laid stress on the significance of the Hanoi Convention, particularly to the Asia – Pacific, to handling legal gaps in international cooperation against rapidly increasing global cybercrime.
The 8th International Advertising Equipment and Technology Exhibition (VietAd 2017) opened in Ho Chi Minh City on August 3 (Photo: VNA) 
