In the first three months, the province welcomed 2.6 million visitors, including 152,000 foreigners, up nearly 14% and 17% year-on-year, respectively. Tourism revenue surpassed 7 trillion VND, marking a year-on-year rise of 16%.
Binh Thuan (VNA) - Since the beginning of 2025, Binh Thuan has recorded positive growth in visitor numbers, an encouraging sign as the south central province works toward its goals of welcoming 10.6 million visitors, including around 400,000 international arrivals, and earning total revenue of 28.3 trillion VND (1.1 billion USD).
In the first three months, the province welcomed 2.6 million visitors, including 152,000 foreigners, up nearly 14% and 17% year-on-year, respectively. Tourism revenue surpassed 7 trillion VND, marking a year-on-year rise of 16%.
Visitors from China and Russia are showing signs of rising again, while the number of visitors from the Republic of Korea’s tourists has declined. The main source markets for Binh Thuan's tourism include China, the Republic of Korea, Russia, Germany, the US, and the UK.
The provincial Department of Culture, Sports and Tourism attributed the hikes to its efforts in tourism promotion both at home and abroad through events such as business networking programmes and travel festivals.
To prepare for a vibrant domestic tourism season, especially during the upcoming holiday of the Liberation of the South and National Reunification anniversary and International Labour Day from April 30 to May 4, the province continues to implement several programmes to attract visitors, with a focus on developing markets of MICE tourism, and agriculture, culture, and community-based tourism.
In particular, a series of large-scale cultural, sports, and tourism events will be held across the province to celebrate the 50th anniversary of its liberation day (April 19, 1975 - 2025). They include an art performance, a fireworks display, a photo exhibition. Other events include the Binh Thuan Balloon Festival 2025, and the annual Phan Thiet Traditional Boat Race./.
According to statistics, in the first two months of 2025, Binh Thuan welcomed over 116,000 international visitors, up 32% year-on-year, with the RoK ranking third in terms of arrivals.
The south central province of Binh Thuan will intensify efforts to register all fishing vessels within this year, with strict punishment to be imposed on those which intentionally avoid registration, Vice Chairman of the provincial People's Committee Nguyen Hong Hai instructed at a meeting of the province's Steering Committee on Combating Illegal, Unreported, and Unregulated (IUU) Fishing on December 16.
A ceremony was held at Po Sah Inu tower relic site in Phan Thiet city of Binh Thuan to announce the Prime Minister’s decision to add the golden linga of Binh Thuan into the list of national treasures, and kick off the Kate Festival, a traditional festival of Cham followers of Brahmanism in the south-central province.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
