Campaign promotes Vietnam’s tourism potential in China
A programme to promote Vietnam’s tourism in China took place in the country’s Liaoning province – its last stop, drawing hundreds of travel and media agencies on November 23.
A tourism site in Quang Binh province (Source: VNA)
Liaoning (VNA) – A programme to promote Vietnam’s tourism in China took place in thecountry’s Liaoning province – its last stop, drawing hundreds of travel andmedia agencies on November 23.
The event wasorganised by the Vietnam National Administration of Tourism (VNAT) under theMinistry of Culture, Sports and Tourism.
VNAT DeputyDirector General Nguyen Thi Thanh Huong highlighted China as one of the keymarkets of Vietnam’s tourism.
In the first tenmonths this year, 2.2 million Chinese tourists came to Vietnam, up 55 percentfrom the same period last year.
The number isexpected to reach between 2.5 and 2.6 million this year, Huong said, stressingthat it is a modest figure compared to more than 100 million Chinese travellingabroad each year.
This year, the VNAThas held a series of tourism promotion events in China, mostly in Guilin city, Guangdongprovince; Changchun city in Jilin province; and Dalian in Liaoning province,according to Huong.
The events at allthree localities focused on introducing sea tourism in destinations with warmclimate and direct flight services such as Da Nang, Nha Trang and Phu Quoc.
In Guilin, theprogramme contributed to drawing public attention to the launching of thedirect air service connecting Guilin and Nha Trang city in the south centralcoastal province of Khanh Hoa.
The tourism sectoralso plans to introduce other destinations, such as Hanoi, Hai Phong, QuangNinh, Ninh Binh and other mountainous provinces to the Chinese market.
VNAT will workclosely with localities to diversify tourism services and shopping malls tomeet the demand of Chinese tourists who spend much on shopping.
The agency willconduct training courses to increase the number of Chinese language tour guidesas well as to enhance their capability./.
The national tourism administration has requested Khanh Hoa province improve tourism services provided for Chinese, following the emergence of illegal business activities by some Chinese tourists.
The People’s Committee of the central coastal province of Khanh Hoa on October 24 hosted a reception for the crew of three Chinese naval ships which have been on a visit at Cam Ranh International Port
A HK Express flight, a budget airline from Hong Kong, landed in Cam Ranh International Airport on November 9 afternoon, bringing 180 tourists from the Chinese territory to Nha Trang city.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
A tourism site in Quang Binh province (Source: VNA) 
