The central coastal city of Da Nang has so far this year welcomed more than 1,200 visitors under the meetings, incentives, conferences and exhibitions (MICE) tourism.
A foreign MICE delegation to the city in January (Photo: VNA)
Da Nang (VNA) – The central coastal city of Da Nang has so far this year welcomed more than 1,200 visitors under the meetings, incentives, conferences and exhibitions (MICE) tourism.
Of the amount, 500 were from the Allybuild Vietnam company and close to 500 from a wedding of an Indian couple.
In the period, foreign MICE groups coming to the city were mainly from India, Indonesia, Malaysia, and the Republic of Korea.
Satish Ramnani, Director of Veydaa Events, an Indian-based wedding event organiser pioneering in bringing their customers to Da Nang, unveiled a plan for two more Indian weddings to take place in the central Vietnamese economic hub this year.
He said the city offers luxurious accommodations and suggested the local authorities issue more support and preferential policies serving this tourism segment.
MICE tourists pose for a group photo in Da Nang (Photo: VNA)
A representative of Indochina Charmtours travel company said the firm will send more business delegations to Da Nang, because it has all the necessary elements to meet the needs of MICE tourism such as modern facilities, reasonable service prices, convenient transportation, and hospitality.
Mai Thi Thanh Hai, head of the municipal tourism promotion centre, said the city has already issued its support programme for MICE tourists in 2023.
Last year, over 30,000 people from 53 MICE delegations, including 8 international ones, arrived in Da Nang./.
Da Nang city in central Vietnam welcomed 1,000 tourists joining a MICE (meetings, incentives, conferences, and events) tour on June 1 at the BNI Leadership Team Summit 2022 with the theme “Better Together”.
The Korea Tourism Organisation (KTO) in Vietnam held an event on June 22 to set up connections with Vietnamese travel management agencies and businesses to promote the growth of MICE (Meetings, Incentives, Conventions, and Exhibitions) tourism after COVID-19 is put under control.
Da Nang is striving to become a high-quality tourism and service center and a destination for innovation in Vietnam and Southeast Asia by 2030, according to a recently-built project on orientation for tourism development in the central city by 2030, with a vision to 2045.
MICE, a type of tourism that combines meetings, conferences, and exhibitions, has posted the strongest recovery after COVID-19, making up about 60-70% of the total tourists, insiders have said.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
A foreign MICE delegation to the city in January (Photo: VNA) 
MICE tourists pose for a group photo in Da Nang (Photo: VNA) 
