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Facebook, MPI join hands in tourism promotion

The Ministry of Planning and Investment and Facebook have jointly launched the "Proud Vietnam" project, including the "Immense Vietnam" music video, which aims to promote the country’s tourism.
Facebook, MPI join hands in tourism promotion ảnh 1Representatives of Facebook, Ministry of Planning and Investment and delegates officially launch Vietnam Immense MV. (Photo courtesy of Facebook)

Hanoi (VNA) -
The Ministry of Planning and Investment and Facebook have jointly launched the "Proud Vietnam" project, including the"Immense Vietnam" music video, which aims to promote the country’s tourism.

The project also aims to attractdomestic and foreign tourists to Vietnam and is expected to be a source ofnational pride for the Vietnamese people in response to the Prime Minister'scall for post-COVID-19 economic and tourism promotion.  

The launch also marked the start of the “Immense Vietnam” fanpage whichshowcases Vietnam’s natural beauty and rich cultural identity – a destinationthat lends itself perfectly to tourism and business alike.

The “Immense Vietnam” music video made its debut with the participation ofVietnamese artists including singer Minh Hang, supermodel Hoang Yen, actor LienBinh Phat and other stars who bring with them a wave of optimism that showcasesthe best of Vietnam. The video was directed by internationally-renownedJapanese Brazilian director Mauricio Osaki. 

“Withtens of millions of users in Vietnam, Facebook is well aware of itsresponsibility to help contribute to positive messages that will support ViệtNam during its economic recovery. We are honoured to cooperate with the Ministryof Planning and Investment and other partners to implement the programme"Proud Vietnam" to help promote Vietnam’s beautiful image to theworld. The programme continues to demonstrate Facebook's commitment to promotethe economy in general and the tourism industry in particular, based on thepower of digital media,” said Nguyen Anh Nguyet, Country Head of Vietnam PublicPolicy, Facebook.

“As a business enterprise in the field of tourism, we understand thedifficulties of the industry and the post-pandemic COVID-19 businesses. This isa golden time to promote the image of ‘Vietnam - A safe destination’ toeveryone," said Le Dac Lam, CEO of VnTrip.

The event "Proud Vietnam" is in the #fb4Economy pillar of the“Facebook for Vietnam” campaign, one of Facebook's key programmes in Vietnam in2020. #Fb4Economy includes a series of programmes that aim to contribute to thecountry’s business community, especially small and medium enterprises, to help Vietnam’seconomic recovery after COVID-19./.
VNA

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