Fado.vn stops trading H&M products over map with nine-dash line
The cross-border e-commerce platform Fado.vn, on April 7, officially announced its indefinite halt of trading items from the Swedish fashion retailer H&M, following H&M’s posting of a map containing the so-called nine-dash line on its website.
A screenshot of Fado annoucement to suspend the sale of H&M products from its website.
HCM City (VNA) – The cross-border e-commerceplatform Fado.vn, on April 7, officially announced its indefinite halt oftrading items from the Swedish fashion retailer H&M, following H&M’s postingof a map containing the so-called nine-dash line on its website.
Fado, one of the five biggest e-commerce platforms inVietnam, was the first of its kind in Vietnam to make such move, amid anincreasing boycott against H&M products among Vietnamese consumers inresponse to the posting.
The map on H&M’s website features China’s"nine-dash line" in the East Sea, which marks China’s claims tosovereignty over as much as 90 percent of the waters. Many Vietnamese said thecompany for the sake of its profits has disrespected Vietnam’s territorialsovereignty.
CEO of Fado Dat Pham said the suspension of the sale of H&Mproducts on the platform began at 0:00 hours April 7.
He said as the Fado.vn team are Vietnamese, they do notcooperate with brands that are disrespectful to Vietnam’s territorialsovereignty.
H&M is now running 12 stores in Vietnam, with the firststore opened in Ho Chi Minh City in September 2017./.
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A screenshot of Fado annoucement to suspend the sale of H&M products from its website. 
