Kenji Sumi, the owner of Pho Thin Tokyo, seen during a visit to Pho Thin in Hanoi. Photo: kenh14.vn) Tokyo (VNS/VNA) - Pho Thin – a family-run noodle restaurant in Hanoi openfor 30 years – has opened its first franchise in Tokyo.
Opened on March 9, the new restaurant has been greeting hundreds of guests each day.Outside the restaurant, there is a permanent long line of people waiting patientlyfor a seat.
The famous noodle soup has retained its authentic flavour and presentation. Thethin beef slices are flash-fried before topping the noodles together withsliced spring onion and boiling beef broth.
Within a half hour of opening, the restaurant had sold out. While a bowl of Pho Thinin Hanoi costs 60,000 VND (2.6 USD), its Tokyo version costs 840 JPY (7.5 USD).
Owner of Pho Thin Tokyo, Kenji Sumi, is a former office worker who travelledregularly to Hanoi for business and was amazed by the unique flavour of thefamous dish.
He said it was completely different from any kind of pho that he hadtried before.
“The broth is flavourful, the green spring onions cover the white noodles, andthe smell is so good. Even the chili sauce is also very different,” he said.
Haunted by this traditional dish, in March 2016, Sumi decided to quit his jobto pursue his “dream” – to open a Vietnamese noodle shop in Tokyo.
In January 2018, he flew back to Hanoi to meet the owner of Pho Thin, Nguyen TrongThin, to convince him to share his family recipe. After long negotiations, Sumireceived the nod from the owner to start his business in Tokyo.
Before the March 9 opening, Thin also flew to Tokyo to make sure every step inthe new restaurant replicated the authentic version.
At present, the restaurant, which can be found at B1, Hayakawa Building, 1-12-14,Higashiikebukuro, Toshima district, is open from noon to 2pm.-VNS/VNA
Opened on March 9, the new restaurant has been greeting hundreds of guests each day.Outside the restaurant, there is a permanent long line of people waiting patientlyfor a seat.
The famous noodle soup has retained its authentic flavour and presentation. Thethin beef slices are flash-fried before topping the noodles together withsliced spring onion and boiling beef broth.
Within a half hour of opening, the restaurant had sold out. While a bowl of Pho Thinin Hanoi costs 60,000 VND (2.6 USD), its Tokyo version costs 840 JPY (7.5 USD).
Owner of Pho Thin Tokyo, Kenji Sumi, is a former office worker who travelledregularly to Hanoi for business and was amazed by the unique flavour of thefamous dish.
He said it was completely different from any kind of pho that he hadtried before.
“The broth is flavourful, the green spring onions cover the white noodles, andthe smell is so good. Even the chili sauce is also very different,” he said.
Haunted by this traditional dish, in March 2016, Sumi decided to quit his jobto pursue his “dream” – to open a Vietnamese noodle shop in Tokyo.
In January 2018, he flew back to Hanoi to meet the owner of Pho Thin, Nguyen TrongThin, to convince him to share his family recipe. After long negotiations, Sumireceived the nod from the owner to start his business in Tokyo.
Before the March 9 opening, Thin also flew to Tokyo to make sure every step inthe new restaurant replicated the authentic version.
At present, the restaurant, which can be found at B1, Hayakawa Building, 1-12-14,Higashiikebukuro, Toshima district, is open from noon to 2pm.-VNS/VNA
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