HCM City (VNA) - The first online exhibition and fair platform in Vietnam, called HAWA Online Platform for Exhibition (HOPE), was introduced at a seminar held by the Ho Chi Minh City Handicraft and Wood Industry Association (HAWA) on July 29.

Accordingly, wood and furniture production and trading enterprises canintroduce their products, showroom space and workshops to customers around theworld via the platform.

The development of HOPE was proposed by HAWA members amidst the outbreak of COVID-19around the world.

In addition, HOPE is also a product operating alongside the trend of developingdigital marketing methods for the furniture industry in Vietnam.

HOPE will become a platform to optimise activities to introduce products,showrooms and workshops, contributing to connecting the enterprises in thefield of wood and furniture in the country with customers around the world.

HOPE has also integrated social apps for visitors to directly integrate andexchange with enterprises anytime and anywhere.

Thanks to HAWA's database of information from fairs and exhibitions over thepast ten years, HOPE can use its digital marketing tools to help enterprisesapproach potential customers.

HOPE will also support businesses to review, analyse and manage consumerbehaviour in order to adjust their products, contributing to improving theefficiency of sales and advertisement activities.

The platform has so far gathered 50 online showrooms including many Vietnamesefurniture manufacturers and exporters at //hopefairs.com.

Around 100 showrooms, with thousands of products, are expected to be introducedand gradually connected with major global e-commerce operators by the end of2020./.