Hanoi’s tourism industry aims to greet over 30 million visitors, including 7 million international arrivals, and earn more than 130 trillion VND (over 5 billion USD) from tourism in 2025.
The pedestrian street around Hoan Kiem Lake is a popular destination, drawing both domestic and international visitors. (Photo: VNA)
Hanoi (VNA) 𓆉– Hanoi’s tourism industry aims to greet over 30 million visitors, including 7 million international arrivals, and earn more than 130 trillion VND (over 5 billion USD) from tourism in 2025.
Under its development plan, the sector's contribution to the city's Gross Regional Domestic Product is expected to surpass 8% and the room occupancy for hotels and accommodations is projected to exceed 60%.
In the 2024-2025 period, Hanoi continues to develop its tourism sector in a sustainable and efficient manner, serving as a tourism gateway for both the northern region and the country, and a safe, friendly and high quality destination.
The city also rolls out multiple tasks and solutions to accelerate the recovery and development of the industry, one of which is to build professional and attractive tourism products which has potential for breakthrough development, including cultural tourism, MICE tourism, agricultural - rural tourism, recreational - sports tourism, ecological tourism, resort tourism, healthcare and golf tourism.
Solutions are being deployed to attract foreign tourists to Hanoi, focusing on key markets such as Northeast Asia, the Association of Southeast Asian Nations (ASEAN), the European Union, the US, and gradually exploiting potential markets such as India, Middle Eastern countries, Australia and Eastern European countries.
Hanoi’s tourism sector will devise promotion plans on domestic and international media and television channels along with popularising the capital's tourism on digital platforms and social networks as well as promotion programmes in key and potential markets.
Planning and investment in developing tourism infrastructure in a professional and modern orientation will be promoted, with priority given to a number of key tourism development projects in Ba Vi, Huong Son - Quan Son and Dong Mo lake.
Focus will also be placed on upgrading destination quality and developing tourism products associated with historical and cultural values and heritage./.
Hanoi, home to a large number of cultural and historical sites and craft villages, is taking measures to develop experiential tourism to attract more visitors to the over-1,000-year-old capital.
While Hanoi is known for its sheer hustle and bustle, the capital city is also home to several beautiful and peaceful rural villages in southern neighbourhoods.
Turning Hanoi into a safe, bustling, attractive and unique destination with night-time economic trademark is a main content in the Politburo's Conclusion No. 80-KL/TU on the planning of Hanoi in the 2021-2030 period with a vision to 2050, and a project to adjust the Master Plan for Hanoi Capital to 2045, vision to 2065.
As a gateway for tourists to come to Vietnam, Hanoi has rolled out initiatives to lure more travelers, focusing on diversifying cultural activities and promoting coordination between sectors to support the tourism industry.
Hanoi welcomed 737,900 tourists during the National Reunification and May Day holidays, from April 27 to May 1, up 4% year-on-year, the municipal Department of Tourism said.
Duong Lam ancient village in the town of Son Tay on the outskirts of Hanoi, once renowned for its architectural charm and culinary traditions, has become a magnet for foreign visitors as it offers an authentic farm experience.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
