As a gateway for tourists to come to Vietnam, Hanoi has rolled out initiatives to lure more travelers, focusing on diversifying cultural activities and promoting coordination between sectors to support the tourism industry.
Tourists visit Hanoi by double-decker bus (Photo: VNA)
Hanoi (VNA) – As a gateway for tourists to come to Vietnam, Hanoi has rolled out initiatives to lure more travelers, focusing on diversifying cultural activities and promoting coordination between sectors to support the tourism industry.
The industry and trade, and agricultural and rural development sectors have been tasked with developing specialised cultivation areas for producing high-quality OCOP products, and establishing craft villages for tourism.
Hanoi’s historical sites have welcomed over 1.3 million visitors so far this year, earning 70.4 billion VND (nearly 2.8 million USD), reaching 93.9% of the plan set for the year.
A series of art performance programmes have been held to serve political and diplomatic tasks, attracting over 270,000 audiences, and raking in over 24 billion VND.
The Hanoi Museum, where various exhibitions have been held, served 39,700 visitors in the first four months of 2024.
Thanks to various innovative forms for promoting tourism, the number of tourist arrivals to the capital city has significantly increased in the last four months, reaching over 157,000 foreign visitors and 571,000 domestic ones, up 59.8% and 19.1%, respectively.
To attract more visitors, the Hanoi tourism sector is developing products associated with heritage, relic sites, and craft villages, and others based on the strengths of each locality, like sports tourism in the outlying district of Soc Son, and community and medical tourism in Soc Son and Ba Vi districts.
The city has also set up connectivity with other cities and provinces such as Ha Nam, Ninh Binh, Son La, Lao Cai, and Lai Chau to form travel routes where their key, reciprocal products are brought into full play.
🅺 Attention has also been paid to tourism digitalisation, covering information about tourist sites, services, and markets./.
The capital city of Hanoi attracted more than 1.13 billion USD of foreign direct investment (FDI) in the first four months of this year, with 73 new projects worth over 1 billion USD and 47 projects permitted to increase a combined investment capital of 79 million USD.
The capital city of Hanoi witnessed 9,400 enterprises enter the market with the total registered capital of 97.6 trillion VND (3.84 billion USD) during January-April, falling 6% in the number of firms and rising 9% in capital as compared to the same time last year, according to the municipal Statistics Office.
Hanoi welcomed 737,900 tourists during the National Reunification and May Day holidays, from April 27 to May 1, up 4% year-on-year, the municipal Department of Tourism said.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
