Hanoi highlights culinary, cultural, and nighttime events to promote tourism
Hanoi's tourism sector set a goal of developing the capital into a safe, high quality and attractive destination, not only in the region but also in the world.
A foreign tourist explores Hanoi. (Photo: VietnamPlus)
Hanoi (VNA) ⛎- Hanoi's tourism sector set a goal of developing the capital into a safe, high quality and attractive destination, not only in the region but also in the world.
An ao dai show (Photo: VietnamPlus)
In recent years, Hanoi has continuously received high praise from international organizations and media outlets, and frequently ranked as one of the most attractive destinations in the world. The city has garnered numerous international awards, including Asia’s Leading City Destination, Asia's Leading City Break Destination, Asia's Leading City Tourist Board, and the World's Best Golf City Destination 2023 (World Golf Awards).
Hanoi’s unique cuisine reflects a thousand years of civilization in the land of Thang Long. In 2023, Hanoi had 48 out of 103 restaurants selected by the Michelin Guide, including three rated one star. This recognition has once again elevated the cuisine of Hanoi and Vietnam on the global culinary tourism map.
Hanoi Opera House appears in the famous film "A Tourist's Guide to Love." (Photo: VietnamPlus)
At the beginning of 2024, Hanoi secured the top position in the "Culinary Destination" category on Tripadvisor Travelers' Choice Best of the Best—an annual award based on community reviews and opinions over the past year. Hanoi even outperformed other heavyweight destinations, including Rome and Florence (Italy), Crete (Greece), and Cusco (Peru).
To capitalise on this advantage, the Hanoi Department of Tourism said in its development strategy until 2030, the sector will focus on diversifying culinary service products, with unique offerings such as night food streets and traditional food craft villages.
With the goal of becoming the "Kitchen of the World," the department plans to create a Food Tour map to help visitors discover and experience the delicious dishes of the capital, as well as gain an overview of the local "culinary ecosystem."
Some dishes of Hanoi. (Photo: VietnamPlus)
To promote the values of culinary culture to domestic and international tourists, the city organises annual activities such as a space introducing Hanoi's cuisine themed “The Quintessence of Vietnamese Cuisine,” and the Hanoi Tourism Festival with the theme “Thang Long – Hanoi, The Charming Capital”.
“Hanoi will promote cultural tourism products based on its outstanding heritage and the authentic aspects of traditional culture. These images will be broadcast on major global and regional media channels. Annually, Hanoi organises large events such as the Ao Dai Festival and the Tourism Gift Festival to make the capital a cultural experience destination for Vietnamese people and international friends,” said Dang Huong Giang, Director of the Hanoi Department of Tourism.
An Ao Dai show within the framework of Hanoi's tourism festival (Photo: VietnamPlus)
Additionally, Hanoi's tourism sector focuses on enhancing the value of the architectural landscape linked to culture by developing distinctive tourism products; promoting tourism services associated with the preservation and restoration of historical and cultural relics, as well as sites related to the resistance wars. It has strengthened the development and promotion of new products, with a focus on enhancing cultural tourism linked to rural culture, traditional crafts, and cuisine.
Tourists listen to an introduction before starting the Hoa Lo night tour (Photo: VietnamPlus)
The capital has developed its night economy through unique tourism products, and boosting visitor attractions, which has increased spending, and length of stay. At the end of 2023, the Hanoi Department of Tourism launched a series of tourism products titled “Hanoi Night - A Touch of Emotions.”
Hoa Lo Night Tour has left deep emotions in the hearts of tourists. (Photo: VietnamPlus)
Hanoi also announced a decision recognising the Hoan Kiem Lake area and the Old Quarter as city-level tourist areas. As many as 16 night tourism products have been introduced to the public, notably the live show “The Quintessence of the North” in Quoc Oai district, the night tour of the Hoa Lo Prison historical site in Hoan Kiem district, and the “Decoding the Imperial Citadel” night tour in Ba Dinh district). The “Heart and Talent” night tour at the Vietnam Literary Museum, the Van Mieu - Quoc Tu Giam night tour, and the Thang Long - Hanoi night bike tour complete the roster of events on the night tourism schedule.
Foreign tourists receive souvenirs after experiencing Duong Lam ancient village in Hanoi's Son Tay district. (Photo: VietnamPlus)
Hanoi aims to attract approximately 25.5 million visitors in 2024, an increase of 13.3% compared to 2023, including 4.5 million foreigners and 21 million domestic visitors. Total revenue from tourism is expected to reach around 94.41 trillion VND (3.75 billion USD)./.
Vietnam attracted over 8.8 million international visitors in the first half of 2024, up over 4% from the same period in 2019, the time before the COVID-19 pandemic broke out.
The northern coastal province of Quang Ninh, home to world heritage site Ha Long Bay, held a ceremony to welcome its three millionth foreign tourists on October 21.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
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