Hanoi seminar discusses press’s role in enterprise culture building
Deputy Minister of Culture, Sports and Tourism Ho An Phong stressed that the press is not only a bridge between enterprises and society but also a crucial communications channel that plays an active role in shaping and promoting corporate culture. It helps businesses manage communications crises, connect their products with the public, and widely convey the positive image, values, and mission embedded in their corporate identity.
At the seminar on the press’s role in the building of corporate culture in the new era, held in Hanoi on June 5. (Photo: VNA)
Hanoi (VNA) – A seminar on the press’s role in the building of corporate culture in the new era took place in Hanoi on June 5.
The event was jointly organised by the press department and Van Hoa (Culture) newspaper under the Ministry of Culture, Sports and Tourism, and the Hanoi Association of Small and Medium Enterprises (HANOISME), as part of the lead-up to the 100th anniversary of Vietnam Revolutionary Press Day (June 21, 1925–2025).
In his opening remarks, Deputy Minister of Culture, Sports and Tourism Ho An Phong noted that the seminar was a timely and meaningful activity, especially as the Politburo has just issued Resolution No. 68-NQ/TW on the development of the private economic sector.
Phong stressed that the press is not only a bridge between enterprises and society but also a crucial communications channel that plays an active role in shaping and promoting corporate culture. It helps businesses manage communications crises, connect their products with the public, and widely convey the positive image, values, and mission embedded in their corporate identity.
Editor-in-Chief of Van Hoa newspaper Nguyen Anh Vu noted that in this era of digital transformation, international integration, and globalisation, the press has greater opportunities and responsibilities to support businesses in building corporate cultures that are humane, ethical, responsible, and innovative.
Presentations and discussions at the seminar focused on key issues such as how a long-term, effective coordination mechanism can be established between media agencies and the business community, as well as the role of the press in supporting the implementation of Resolution 68, especially in promoting business ethics and corporate social responsibility.
✃ In his closing speech, HANOISME Vice President and General Secretary Mac Quoc Anh stressed that in today’s evolving landscape, the press must continue to innovate and lead in promoting ethical standards and corporate cultural values, standing side by side with the private economic sector in asserting its position, ultimately contributing to elevating Vietnam’s economy on the regional and global stage./.
The press, as a sharp ideological - cultural tool of the Party, must always operate under the Party's unwavering leadership. This ensures the revolutionary, ideological, and humanitarian essence of Vietnamese journalism, which contributes to maintaining political stability, strengthening national unity, and creating social consensus and public trust in the renewal process.
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President Ho Chi Minh, a great journalist, is the founder and guiding light of Vietnam’s revolutionary press. Throughout his life, he paid close attention to journalism and press activities. His teachings on the role and responsibility of journalists, as well as on content, audience, purpose, and methods of communication, remain valuable lessons for today’s media professionals.
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In Vietnam’s case, she said, President Ho Chi Minh demonstrated his strategic vision by founding the revolutionary press a century ago. The late leader understood the press's role not only as a means to reflect the country’s realities but also as a powerful tool to strengthen national unity and inspire the resistance wars and national construction process.
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The strategic product, managed and operated by the Vietnam News Agency Digital Media Centre (VNA Media), is an official channel for popularising the Party and State’s information and documents as well as delivering mainstream and trustworthy news to both domestic and international audiences through various kinds of multimedia formats.
Since President Ho Chi Minh founded Thanh Nien (Young People) newspaper in 1925, the Vietnamese revolutionary press has become the voice of the people. During the resistance war against the colonialists, journalists took great personal risks to inspire patriotism and the will of rising up against foreign invaders.
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Throughout its resistance against colonialists and imperialists, Vietnam developed a revolutionary press that has served as a benchmark for just and legitimate causes worldwide.
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