Hanoi to focus on fuelling domestic tourism in 2021
The Hanoi Department of Tourism has decided to concentrate resources on promoting the domestic tourism market this year and will prepare to welcome international arrivals when conditions allow.
Hanoi (VNA) - The Hanoi Department of Tourism has decided to concentrateresources on promoting the domestic tourism market this year and will prepare towelcome international arrivals when conditions allow.
The goalwas unveiled at a conference held by the Department of Tourism on January 20 to deploy tasks for2021.
Accordingto the department's Director Dang Huong Giang, it has compiled three growth scenariosfor the sector. One projects an early recovery that allows Hanoi to welcome15.34 million domestic visitors, double the figure in 2020. An early recovery would meanthe normal operation of services and accommodation facilities, with average occupancyexceeding 45 percent.
The sectorhas also set out an overall target of catering to between 13.16 and 19.4million tourists, including 10.96-15.34 million domestic visitors.
Productsto be launched to stimulate domestic tourism will cover key destinations in thecapital such as the Thang Long Ancient Citadel, Hoa Lo Prison, Duong Lamancient village, and Van Mieu (the Temple of Literature) and Quoc Tu Giam (Vietnam’sfirst university).
Thedevelopment of culinary, nightlife, and extreme sports tours are also a focus.
Meanwhile,a series of promotional events are scheduled to take place before, during, andafter the 31st Southeast Asian Games (SEA Games 31) hosted by Vietnam later thisyear. The event will take place from November 21 to December 2 in Hanoi and 11 neighbouringcities and provinces, including Bac Ninh, Hai Duong, Hai Phong, Quang Ninh, HaNam, Nam Dinh, Ninh Binh, Hoa Binh, Vinh Phuc, Phu Tho, and Bac Giang./.
Deputy Prime Minister Vu Duc Dam has emphasised the urgent need to promote digital transformation in all aspects of tourism towards soon recovering the tourism industry amid difficulties posed by the COVID-19 pandemic.
Foreign experts have recommended numerous priority measures, with public-private partnerships and public health priorities considered a key to the quick recovery of Vietnam’s tourism sector after the COVID-19 pandemic.
Deputy Prime Minister Vu Duc Dam has asked the Ministry of Culture, Sports and Tourism to speed up digitalisation throughout the sector to provide a better experience to visitors, along with enhancing communications work and promotions for cultural, sports, and tourism events.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Illustrative image (Source: VNA) 
