Hanoi works to encourage summer travellers stay longer
Hanoi’s tourism sector is working to develop effective strategies to attract visitors during summer, which often sees relatively fewer tourists staying in the capital city compared to autumn and winter.
Visitors enjoy sightseeing activities while staying at the Melia Ba Vi resort in Ba Vi district, Hanoi. (Source: hanoimoi.com.vn)
Hanoi (VNA) –ꦉ Hanoi’s tourism sector is working to develop effective strategies to attract visitors during summer, which often sees relatively fewer tourists staying in the capital city compared to autumn and winter.
According to the Hanoi Department of Tourism, the city now houses 3,760 accommodation establishments with 71,246 rooms. Specifically, there are 607 hotels and apartment complexes rated from 1 to 5 stars, accommodating 26,641 rooms. The majority of guests in 4- and 5-star hotels are usually business travellers or short-term tourists.
Nguyen Hong Minh, Deputy Director of the municipal Department of Tourism, said that Hanoi lacks large-scale hotels offering more than 1,000 rooms and comprehensive services, including accommodation, sports, and entertainment. While the restaurant and culinary service infrastructure is developing, it remains decentralised and not well-integrated with local hotels and resorts to create effective value chains.
Minh suggested lodging facilities develop specific tourism packages aimed at attracting domestic tourists during off-peak seasons, and create supply chains linking accommodation with leisure and entertainment services.
From a tour operator's perspective, Nguyen Manh Than, Chairman of the Hanoi Tourism Association, recommended hotels to team up with travel companies to jointly develop comprehensive packages conducive to those participating in group tours.
Le Hong Thai, Director of the Hanoitourist travel company, said apart from hotel-driven demand stimulation policies and discounts, Hanoi needs to offer more experience tourism products to encourage longer stays among visitors.
In response to the Ministry of Culture, Sports and Tourism’s stimulus programme urging Vietnamese people to travel within their homeland, the Hanoi Department of Tourism is launching a series of experience activities at the local 4- and 5-star hotels.
Director of the Department of Tourism Dang Huong Giang noted that the capital has a large number of staycationers and international students, hence it will intensify efforts to cater to the groups.
She said accommodation service providers need to collaborate with airlines and travel companies to develop suitable tourism products that extend visitors' stays. Meanwhile, reasonable pricing policies are crucial to attract Hanoians to travel within Hanoi./.
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The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
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Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
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VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
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During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
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Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
