International web searches for Vietnam tourism remain high
International searches for tourism in Vietnam remain high, according to the Vietnam National Tourism Administration (VNAT) under the Ministry of Culture, Sports and Tourism.
International travellers visit the Old Quarter of Hanoi. (Photo: VNA)
Hanoi (VNA) - International searches for tourism in Vietnam remain high, according to the Vietnam National Tourism Administration (VNAT) under the Ministry of Culture, Sports and Tourism.
In November, international searches for accommodation in Vietnam increased 12 times compared to March and the hunt for flights to Vietnam increased four times. Vietnamese destinations most sought after by international visitors were Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Da Lat, and Phan Thiet.
♛ According to VNAT, in the first 11 months of this year, Vietnam attracted 2.95 million international tourists, 21.1 times higher than the figure in the same period last year. Visitors from the Republic of Korea were still the largest of the total number with 26%, followed by US tourists at 9%.
Nearly 597,000 foreigners visited Vietnam in November, up 23.2% month-on-month. At the same time, the number of domestic holidaymakers is estimated at 4.5 million. The total revenue of the tourism sector reached 456.7 trillion VND (18.27 billion USD), or 70% of 2019’s revenue. Vietnam is targeting 5 million foreign tourists this year. To achieve this goal, the sector has made great efforts to promote the image of the country and the people, as well as to diversify its tourism products and services. A delegation led by VNAT General Director Nguyen Trung Khanh recently participated in the 2022 World Travel Market London (WTM) in the UK. This was the first international tourism fair that Vietnam's tourism sector has participated in after the COVID-19 pandemic. Attending the event contributed to conveying the message that Vietnam is safe, friendly, attractive, fully opened to tourism and is ready to welcome and provide complete experiences for tourists from all over the world. Within the framework of the event, the VNAT delegation met and worked with international partners such as BBC, New7Wonders, and Warner Bros. Discovery Sports, discussing their coordination to promote Vietnam's tourism image. Earlier, the 2022 Vietnam Tourism and Culture Festival was held in Seoul and Gwangju in the Republic of Korea (RoK) from October 13-19 on the occasion of the 30th founding anniversary of bilateral diplomatic relations. The event aimed to popularise Vietnam as a leading destination in the region./.
Despite impacts from the COVID-19 pandemic, the number of tourists to Hanoi has so far surpassed the target for the whole year, thanks to the city’s efforts to provide attractive and high quality products.
With its advantages in regional connectivity and a big number of visitors, Ho Chi Minh City has been chosen by other cities and provinces to organise activities aiming to boost tourism development.
Around 350 booths, including 50 of foreign companies, are promising to bring a lot of new and interesting experience to visitors to the Vietnam International Travel Mart (VITM) to be held in the central city of Da Nang from December 9-11.
Domestic tourism is strongly bouncing back, recording more than 100 million visitors so far this year, higher than all forecasts and up 1.5 times compared to the yearly target of 60 million.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
International travellers visit the Old Quarter of Hanoi. (Photo: VNA) 
