Made-in-Vietnam products dominate supermarket shelf in HCM City
Domestically-made goods occupy between 65-95 percent of shelf space at many retail chains in Ho Chi Minh City, a result attributable to the campaign “Vietnamese use Vietnamese goods”.
Products are showcased at the conference reviewing the campaign “Vietnamese use Vietnamese goods” in HCM City on April 13 (Photo: VNA)
HCM City (VNA)🐟 – Domestically-made goods occupybetween 65-95 percent of shelf space at many retail chains in Ho Chi Minh City,a result attributable to the campaign “Vietnamese use Vietnamese goods”.
A report of the city’s steering committee for the campaignsaid the ratio of Vietnamese goods range from 90-93 percent at Co.opmart stores;90-93 percent at Satra supermarkets, 96 percent at Vinmart’s and 95 percent atVissan stores. A conference reviewing the three years of implementing thecampaign in Ho Chi Minh City on April 13 heard that positive changes have beenseen in public awareness and consumption habit. The campaign also contributed to raising domestic firms’awareness about the importance of the domestic market. Around 1,000 enterprisesin HCM City have earned the title “High-quality Vietnamese goods” for their products. Tran Tan Ngoi, Standing Vice Chairman of the HCM Citychapter of the Vietnam Fatherland Front, said the combination of the campaignand a programme to build safe food product chains has helped win more publicattention and approval. HCM City intends to push forward with the campaign in2018-2020 along with providing assistance for local enterprises in enhancingproduction capacity and product quality to better meet local consumption demandand change consumers’ habits. It is also necessary to intensify market management toprevent fake products from marring the prestige of high-quality Vietnamesegoods, according to the steering committee for the campaign “Vietnamese useVietnamese goods”. Vice President of the Vietnam Fatherland Front CentralCommittee Truong Thi Ngoc Anh suggested that the city continues to implementthe Government’s scheme on developing the domestic market in combination withthe campaign “Vietnamese use Vietnamese goods”. The scheme calls for moves to develop distribution channelsfor domestic commodities, tighten market management, encourage producers toimprove their products’ competitiveness and develop Vietnamese brands. The campaign “Vietnamese use Vietnamese goods” was first launchedin 2009 by the Party’s Politburo. On April 10, 2015, the Party CentralCommittee’s Secretariat issued a conclusion requiring stepping up the Party’sleadership of the implementation of the campaign.-VNA
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Products are showcased at the conference reviewing the campaign “Vietnamese use Vietnamese goods” in HCM City on April 13 (Photo: VNA) 
