The MTV Vietnam channel has made its debut broadcasting shows specifically with a Vietnamese audience in mind.

MTV Vietnam is broadcast on pay television systems of HTVC, VCTV, VTCand K+. The channel will soon air on MyTV and HCATV at a later date.

The first Vietnamese video jockeys (VJ) will be Dang Khoa, Quynh Chi and Anh Vu.

In addition to airing programmes of International Music Television(MTV) channel in the Southeast Asia , MTV Vietnam is designed toappeal to subscribers under 30 years old.

Vietnam's music industry is promising, said Indra Suharjono, deputy chairmanand managing director of Viacom International Media Networks in theNorth and Southeast Asia regions.

It's one of the main reasons we decided to develop our business here, she added.

Viacom owns a series of TV and channels including MTV.

The 24-hour MTV Vietnam version is broadcast in Vietnamese every nightfrom 8pm to 10pm. It includes two parts, one featuring internationalmusic and reality shows subtitled in Vietnamese, and the other withshows produced by BHD, one of HCM City 's private film andentertainment companies.

The screenings include hit shows such as My Supper Sweet 16, MTV CRIBS and MTV K-pop Top 50.

"Through MTV Vietnam, we hope to connect music lovers in Vietnamand other Asian countries," said Nguyen Phan Quang Binh, managingdirector of the HCM City-based UTV Company, which holds the copyright toMTV Vietnam.

MTV Vietnam will also produce music shows in addition to introducing young Vietnamese talent to the world.

Under the project, the channel will air 32 clips featuring thecountry's favourite singers and musicians with productions by BHD. Thetwo best clips will be broadcast on 11 channels of MTV Asia.

MTV Vietnam is preparing for a Music Video Competition next month./.