National Tourism Authority announces digital boost
The Ministry of Culture, Sports, and Tourism’s Vietnam National Authority of Tourism (VNAT) has announced that the sector is actively pushing forward digital transformation via building a smart tourism ecosystem, a strategic move designed to improve State management and the overall tourist experience.
Tourists buy e-tickets at Vietnam National Fine Arts Museum (Photo: Tourism Information Technology Centre)
Hanoi (VNA)ౠ - The Ministry of Culture, Sports, and Tourism’s Vietnam National Authority of Tourism (VNAT) has announced that the sector is actively pushing forward digital transformation via building a smart tourism ecosystem, a strategic move designed to improve State management and the overall tourist experience.
Key components of this ecosystem include platforms such as the Vietnam travel management and business system, the Vietnam Travel app, a smart tourism card, and notably, an electronic ticketing system.
Most recently, the Vietnam Museum of Fine Arts has collaborated with the VNAT’s Tourism Information Technology Centre to launch an electronic ticketing system. It eliminates the necessity for visitors to queue at counters for ticket purchases, offering a streamlined experience with various user-friendly self-check-in options.
Previously, this system was deployed at the Temple of Literature, the Ho Chi Minh Presidential Palace relic site and Quan Thanh Temple.
At the Temple of Literature's ticket counter (Photo: Tourism Information Technology Centre)
The World Economic Forum's 2021 Travel and Tourism Competitiveness Report, released in May 2022 under the theme "Rebuilding for a Sustainable and Resilient Future", illustrates the increasing accessibility of tourism and travel services through digital platforms. These include online travel agencies, sharing economy platforms, online booking and payment, and mobile apps, providing maximum convenience for tourists while limiting direct contact and promoting seamless travel experiences.
The Vietnam tourism development strategy until 2030 also clearly states the need to accelerate the digital transformation process, and to establish and develop a smart tourism ecosystem./.
Domestic tourism remains a priority of Vietnamese holidaymakers during the Tet (Lunar New Year) festival with 57.7% of respondents said they will spend the holiday at local tourist destinations, according to a report released by The Outbox Company, a travel market intelligence company focusing on South East Asia & the Pacific, based in Vietnam, on January 31.
The number of foreign arrivals to Vietnam in the first month of 2024 reached over 1.5 million, the highest ever recorded for a month since the country fully reopened all tourism activities in March 2022, according to Vietnam National Authority of Tourism (VNAT).
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Tourists buy e-tickets at Vietnam National Fine Arts Museum (Photo: Tourism Information Technology Centre)
At the Temple of Literature's ticket counter (Photo: Tourism Information Technology Centre)
