Vietnamese holidaymakers prioritise domestic tourism during Tet holiday: report
Domestic tourism remains a priority of Vietnamese holidaymakers during the Tet (Lunar New Year) festival with 57.7% of respondents said they will spend the holiday at local tourist destinations, according to a report released by The Outbox Company, a travel market intelligence company focusing on South East Asia & the Pacific, based in Vietnam, on January 31.
The number of domestic tourists hits 108 million last year, 5.85 higher than the target. (Photo: VNA)
HCM City (VNA) – Domestic tourism remainsa priority of Vietnamese holidaymakers during the Tet (Lunar New Year) festivalwith 57.7% of respondents said they will spend the holiday at local tourist destinations,according to a report released by The Outbox Company, a travel marketintelligence company focusing on South East Asia & the Pacific, based inVietnam, on January 31.
More than half of the respondents selected tours thatspan from one to three nights, and over 40% opted others from four to sevennights.
The report also revealed that the groupof tourists aged 35-44 years old are most actively preparing for their Tet trips.
Some 22.9% said they prefer food tourism, while only 13.7%selected maritime tourism for the holiday.
The Tet holiday will last seven days from February 8 to 14,2024, per an official document approved by Prime Minister Pham Minh Chinh.
The Lunar New Year festival or Tet is the largestVietnamese traditional celebration and has been since ancient times.
Last year, Vietnam received 12.6 million foreignarrivals, 3.5 times higher than 2022, exceeding the target set at the beginningof the year by 57%.
The number of domestic tourists hit 108 million, 5.85higher than the target. The sector’s revenue was estimated at 27 billion USD,surpassing the goal by over 3% and equivalent to 90% of the figure recorded in2019./.
Vietnam had 25 destinations and establishments honoured in different categories of the ASEAN Tourism Awards at a recent ceremony held as part of the ASEAN Tourism Forum (ATF) 2024 in Laos.
Vietnam's tourism industry stands at the threshold of a remarkable milestone, with experts asserting that an impressive figure of 14-15 million foreign visitors could be achieved this year, provided unexpected issues are kept at bay.
The number of Vietnamese visitors to Japan in 2023 reached a new record of 573,900, an increase of 15.9% over 495,051 visitors achieved in 2019, the Japan National Tourism Organisation (JNTO) announced on January 30.
The Ministry of Culture, Sports and Tourism is compiling a draft directive on promoting the development of cultural industries, which stresses the importance of gradually building brand for national-level products and services.
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Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
The number of domestic tourists hits 108 million last year, 5.85 higher than the target. (Photo: VNA) 
