Culture, lifestyle and fashion links between Vietnam and Europe will be promoted under a Memorandum of Understanding signed this week by the European Chamber of Commerce in Vietnam (EuroCham Vietnam) and the Aquafina Vietnam International Week (VIFW).
Alain Cany, EuroCham chairman and Le Thi Quynh Trang, chairwoman of Vietnam International Fashion Week and President of the Council of ASEAN Fashion Designers, sign a MoU on promoting culture, lifestyle, and fashion industry links between Vietnam and European countries. (Photo courtesy of Multimedia JSC)
HCM City (VNS/VNA) - Culture, lifestyle and fashion links between Vietnamand Europe will be promoted under a Memorandum of Understanding signed thisweek by the European Chamber of Commerce in Vietnam (EuroCham Vietnam) and theAquafina Vietnam International Week (VIFW).
The signing has presented an opportunity for EuroCham andits affiliated national chambers to support the development of Europeancompanies both regionally and in Vietnam, and to assist Vietnamese companiesinterested in expanding their European market.
It will also identify and promote the benefits of the EVFTAfor both groups.
It will help Vietnam’s fashion and culture reach out to theworld as well, and create more business opportunities for Vietnamese designersand fashion brands in near future.
Alain Cany, Chairman of EuroCham Vietnam, said that manyEuropean fashion brands were famous around the world, so EuroCham would be anideal partner of VIFW in connecting and bringing European businesses to Vietnamfor mutual development and a sustainable relationship.
Le Thi Quynh Trang, chairwoman of VIFW and president of theCouncil of ASEAN Fashion Designers, said early this week the signing was notonly a huge opportunity for Vietnam’s fashion industry but also a newdevelopment journey for local and international businesses.
Nguyen Thi Tuyet Mai, deputy general secretary of the VietnamTextile and Apparel Association (VITAS), said she also believed that the MoUwould promote sustainable development of Vietnam’s fashion and textileindustries.
In a linked development, Prodotti Alfa, an Italian companyproducing regenerated leather and an eco-friendly material ideal for fashion,bookbinding, furniture and other industries, introduced its products at aseminar on sustainable materials in fashion held in HCM City on May 25.
The seminar, organised by Harper’s Bazaar Vietnam and VIFW,was a sideline event of the Aquafina Vietnam International Fashion WeekSpring-Summer 2022 that is taking place in the city until May 29./.
Vietnamese fashion designers, who have postponed their new collections due to the pandemic, have had a strong comeback at the recent Aquafina Vietnam International Fashion Week (AVIFW) 2021.
Vietnam’s natural and cultural landscapes are topics that many care about and actively work to preserve. This is also seen in the efforts of fashion designers to include Vietnamese motifs in their designs.
This is the first time since the adoption of the Convention that a country has served two consecutive terms on the Committee. The outcome shows the trust and recognition that member states have given Vietnam for its efforts and achievements in carrying out and promoting the Convention, as well as for its active role, strong standing, and growing credibility at UNESCO.
Quang Duc pottery is known for its wide range of forms, including wine bottles, jars, lime pots, vases, plant pots, incense burners and candle stands. Decorative motifs are equally rich, featuring mythical creatures, pastoral scenes, floral patterns, deer, peacocks, bats and more.
Vietnam’s cinematic appeal lies in its diverse settings, from terraced mountains and limestone karsts to bustling markets and ancient towns. Its mix of ethnic vibes, buzzing street life, and old traditions gives directors a goldmine for storytelling.
The Vietnamese team will gather on June 26 in Ba Ria-Vung Tau, where they will train until July 14 before departing for Indonesia for the ASEAN U23 Championship 2025, which runs from July 15 to 29. Vietnam will face Laos on July 19 and Cambodia on July 22 in the group stage.
The exhibition showcases more than 100 valuable documents and artifacts, divided into two main parts: “Journalist Nguyen Ai Quoc – Ho Chi Minh” and “President Ho Chi Minh – Founder and Mentor of Vietnamese Revolutionary Press.” This is an opportunity to recall the late leader’s journalism journey and affirm his exceptional role in founding and guiding the revolutionary press in Vietnam.
For the first time, the World DanceSport Federation (WDSF) has granted Vietnam hosting rights for the two championships, including the Asian women’s solo category, which debuts this year as an officially recognised event.
Eight teams will join the tournament, divided into two groups. Group A features Vietnam, the Philippines, Sichuan Club (China), and Australia, while Group B consists of Vietnam U21, Korabelka Club (Russia), Taiwan (China), and U21 Thailand.
Despite strong home support and high expectations, Vietnam were unable to overcome the defending champions, who secured their third consecutive win over Vietnam in a regional final, following previous victories in 2014 and 2023.
The event, part of Vietnam’s cultural diplomacy strategy through 2030, was jointly organised by the Vietnamese Embassy in Venezuela and USM’s Faculty of International Relations. It attracted thousands of students from universities across Venezuela.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
This marks the first time Vietnam has hosted a continental-level Muay event which will feature competitions across 28 weight categories in combat and eight performance categories.
Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
These are impressive achievements, not only showing the efforts and prowess of Vietnamese paddlers but also serving as proof of the sports sector’s strategic and systematic investment.
The cultural event in Canberra not only fostered cultural exchanges between Vietnam and Australia but also contributed to promoting Vietnam’s image internationally
Alain Cany, EuroCham chairman and Le Thi Quynh Trang, chairwoman of Vietnam International Fashion Week and President of the Council of ASEAN Fashion Designers, sign a MoU on promoting culture, lifestyle, and fashion industry links between Vietnam and European countries. (Photo courtesy of Multimedia JSC) 
