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Ninh Binh promotes tourism on TikTok platform

The northern province of Ninh Binh has launched a tourism promotion on video app TikTok as part of #HelloVietnam programme.
Ninh Binh promotes tourism on TikTok platform ảnh 1Trang An tourism site in Ninh Binh province (Photo: trangandanhthang.vn)
Ninh Binh (VNA) – The northernprovince of Ninh Binh has launched a tourism promotion on video app TikTok aspart of #HelloVietnam programme.

#HelloVietnam is part of the global tourismpromotion campaign #TikTokTravel launched by TikTok to honour stunning tourismsites worldwide as well as nudge different cultures closer to each other.

The first video in the series, featuring thecentral city of Da Nang, was launched in June 2019 under the hashtag#HelloDanang.

Ninh Binh is the next destination of thecampaign and videos promoting the province’s images, culture, cuisine, naturallandscapes and people will be posted under the hashtag #HelloNinhBinh.

Under the sponsorship of the VietnamNational Administration of Tourism (VNAT), the Tourism Magazine will partnerwith TikTok Vietnam to develop content to popularise tourism via the TikTokplatform.

Accordingly, the magazine is in charge ofoperating the VietnamTourism account on TikTok while TikTok will organisetraining courses for the Tourism Magazine and partners on how to create videosor films and use TikTok’s platform effectively.

They will work together on the#HelloVietnam programme during 2019-2020 to promote Vietnam’s tourism. Themarketing programme has a very ambitious goal of producing and screening 30,000short videos on Vietnam’s stunning landscapes on the TikTok platform with atarget of 100 million views.

TikTok, which has over 12 million users inVietnam, pledges to cooperate with competent authorities and businesses tohonour Vietnamese culture and tourism.

Ninh Binh province has also employed anarray of synchronous measures in an effort to improve the quality of tourismservices, especially at the Tam Coc – Bich Dong tourism site in Ninh Haicommune, Hoa Lu district.

Since June 2018, the province hasofficially launched a smart tourism portal at visitninhbinh.vn and smart travelapplication on mobile devices. To date, the system has been integrated withseveral functions.

Ninh Binh is the second province tointroduce the smart travel system. Thanks to the system’s success, many otherprovinces and cities have started to deploy the initiative in order to boosttourism.

The smart tourism system has attractedparticipation of hundreds of local units, travel agencies, hotels, andrestaurants. On average, there are over 200 visits of tourists to the system tosearch for tourism information.

In the coming time, the province willpromote more utilities for the smart travel system such as artificialintelligence, arrival destination recognition and virtual digital to lure moretourists to the province.

Ninh Binh province welcomed over 7.3million visitors in 2018, grossing 3.2 trillion VND (138 million USD) fromtourism services, a year-on-year increase of 19.2 percent.

It successfully organised a series ofevents to attract visitors, such as Hoa Lu festival, Trang An festival, andNinh Binh Tourism Week.

This year, the province expects to serve atotal of 7.5 million visitors, including 940,000 foreign tourists.

Furthermore, Ninh Binh will host the mainevents of the National Tourism Year 2020, according to the VNAT.

The province has been asked to build itsown logo and identity for the National Tourism Year 2020 in association withthe Ninh Binh tourism brand.

In particular, promotion for the Yearshould be focused on promoting the theme of the National Tourism Year 2020, aswell as introducing the beauty of Ninh Binh at domestic and national tourismfairs and international travel promotion programmes, while also promotingVietnam and Ninh Binh tourism in Jecheon city (Chungcheongbuk-do province, theRepublic of Korea) - the city which has established a twin relationship withNinh Binh.

Notable tourist attractions in Ninh Binhinclude Trang An Landscape Complex, Bai Dinh pagoda, Tam Coc-Bich Dong, ThungNham bird garden, Van Long lagoon, and Phat Diem stone cathedral.

The Trang An Complex was recognised byUNESCO as a Cultural and Natural World Heritage Site in 2014. With its majesticbeauty, the complex is a highlight in Vietnam tourism map and it welcomed 5million tourist arrivals in the first five months of this year.-VNA
VNA

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