Organisation boosts promotion events to attract more Vietnamese to RoK
The Korea Tourism Organisation (KTO) of the Republic of Korea (RoK) is stepping up a wide range of tourism promotion events in the latter half of 2023 to attract more Vietnamese visitors to the Northeast Asian country.
People come to enjoy cherry blossoms at a place in Seoul, the RoK (Photo: AFP/VNA)
Hanoi (VNA) – The Korea Tourism Organisation (KTO) of the Republic of Korea (RoK) isstepping up a wide range of tourism promotion events in the latter half of 2023to attract more Vietnamese visitors to the Northeast Asian country.
KTOVietnam said as 2023 marks the start of the Visit Korea Year 2023 - 2024 with the motto of “Ride the Korean Wave”, it has organiseda number of tourism promotion programmes.
Notable activitiesinclude workshops on tourism of Jeollabuk province, Incheon city, and Gyeongsangbuk province; a three-day Chef Show 2023 with nearly 1,000 participants in Hanoi;a busking (street performance) show named “Xin chao Han Quoc” (Hello, Korea) thatwas posted on Youtube, Facebook, and Vieon pages; along with the MICE Roadshow2023 held in Hanoi and Ho Chi Minh City connecting the two countries’ travel agenciesand companies.
KTOVietnam has also actively engaged in programmes held by agencies of Vietnamand the RoK such as the Korean culture road festival, the Hanoi Tourism Festival,the Vietnam International Travel Mart (VITM) 2023, and the K-pop LoversFestival.
More activitieswill be held in the coming months, including a workshop on transit tourism inthe RoK, another on learning in the RoK, an international travel expo, and fam trips to the country.
The organisationnoted that with the recently launched list of 100 places of interest in the RoKfor 2023 - 2024, it will focus on introducing Koreanlocalities so as to give global travellers a fresher view of the country’stourism.
Vietnam isan important market of the RoK’s tourism, so KTO has always paid attention toholding promotion activities in Vietnam, KTO Representative in Vietnam Lee Jae-hoonsaid, expressing his hope that Vietnamese people will love to travel in the RoKand enjoy new activities of KTO in the time ahead.
As ofearly June, the RoK welcomed 163,000 tourist arrivals from Vietnam, equivalentto 73% of that in the same period of 2019, before the COVID-19 pandemic brokeout. It looks to attract nearly 400,000 Vietnamese visitors this year, or 70%of the pre-pandemic level, according to KTO Vietnam./.
With nearly 200,000 KRW in each per-capita card transaction, Vietnamese tourists spent the most among international visitors to the Republic of Korea (RoK) in 2022, according to the RoK’s credit card and financial service company BC Card.
A Vietnam-Korea culture exchange programme was held in Uijeongbu city of Gyeonggi province on May 7, bringing together crowds of overseas Vietnamese living, studying, and working in the Republic of Korea (RoK).
The number of Vietnamese students in the Republic of Korea (RoK) ranks second, behind China, with 37,490 students as of April 1, according to statistics released by the Korea Educational Development Institute (KEDI).
Economic, trade and investment cooperation has served as both a pillar and momentum of the relations between Vietnam and the Republic of Korea (RoK), Deputy Minister of Foreign Affairs Nguyen Minh Vu affirmed at a programme in the northern province of Bac Ninh on May 18.
The 2023 Vietnam Day was held in Gwangju city of the Republic of Korea (RoK) on May 21, aims to popularise the traditional and unique culture of Vietnam to international friends as well as to strengthen cultural exchange between the two countries.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
People come to enjoy cherry blossoms at a place in Seoul, the RoK (Photo: AFP/VNA) 
