Philippine rice producer eyes exports of high quality brand
Rice processing firm Chen Yi Agventures Inc. of the Philippines plans to start exporting its high quality rice brand to Asia or the Middle East this year.
Hanoi (VNA) – Rice processing firm Chen YiAgventures Inc. of the Philippines plans to start exporting its high qualityrice brand to Asia or the Middle East this year.
Chen Yi Agventures is the company behind ultra premium ricebrand Dalisay, which won Third Best Rice at the World Rice Conference last year,marking the first time the Philippines has been recognised as a world classproducer of rice.
The firm has invested 1.7 billion peso (about 33.5 millionUSD) in a rice processing centre in Leyte which uses end-to-end Japanesetechnology.
For the production of Dalisay Rice, it is implementing aprogramme which involves organising farmers by providing low interest loans, aswell as high quality fertilizers, pesticides, high yielding inbred seeds, aswell as high-tech planting and harvesting equipment.
Farmers under the program have seen their yield increase twoto three times and their income rise by over 10 times.
Dalisay Rice, launched just last year, is currently beingsold online, as well as in more than 150 supermarkets in Manila./.
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Packages of Dalisay Rice (Photo: metro.style) 
