With more than 20 craft villages recognised under a Government decree on rural industry development, Phu Yen is positioning itself as a hub for immersive rural tourism.
Da Dia Reef in Tuy An district, Phu Yen province (Photo: VNA)
Phu Yen (VNA)✱ – The south central coastal province of Phu Yen is transforming its rural villages and One Commune, One Product (OCOP) items into standout tourism draws, aiming to meet the growing demand for authentic experiences.
With more than 20 craft villages recognised under a Government decree on rural industry development, Phu Yen is positioning itself as a hub for immersive rural tourism. Local businesses are teaming up with communities to craft unique agricultural and artisanal products tailored to visitors.
A prime example is the collaboration between Stelia Beach Resort in Tuy Hoa city and An Cu Cooperative in Tuy An district. They offer guided tours of Phu Tan’s century-old sedge mat weaving village, where tourists can interact with artisans and try weaving. Spanning 25ha of sedge fields and supported by nearly 600 skilled workers, the village has emerged as a key stop for culture-seeking travelers.
Vice Chairman of the Tuy An district People’s Committee Nguyen Van Hoang said a 2.8 billion VND (113,000 USD) project is being carried out to preserve and develop Phu Tan village. It will expand sedge farming to 50 ha, modernise equipment, build a production value chain, and create an exhibition and sales centre for woven products at O Loan Lagoon, a national scenic site.
At a handicraft display area in Tuy Hoa district, Phu Yen province (Photo: VNA)
To further boost rural tourism, the provincial People’s Committee is also piloting a rural tourism development scheme for 2024-2025, which will integrate e-commerce solutions into all rural tourism destinations. Under the scheme, 70% of tourism company owners will undergo professional training in management. The pilot scheme encompasses nine community-based tourism models and one agricultural tourism model.
Cao Hoang Nguyen, Head of the Phu Yen Tourism Management Office under the Department of Culture, Sports and Tourism, said at least 10 traditional craft products will gain OCOP certification and be marketed to tourists. The province is also working on preferential policies to help OCOP businesses showcase and sell their goods./.
Phu Yen, a coastal province in the South Central region of Vietnam, boasts a long shoreline, unique and majestic natural wonders, and pristine beauty. Its rich and ancient local culture, along with its distinctive cuisine, provide significant advantages and potential for developing tourism.
Nestled along the rugged coastline in Tuy An district of Phu Yen province, Ghenh Da Dia (Da Dia Reef) emerges as a testament to the raw beauty sculpted by nature over millions of years, renowned for its unique basalt rock formations. This natural attraction features pristine, fascinating, and unique geological beauty, drawing visitors to the province.
The Department of Culture, Sports, and Tourism of the south-central coastal province of Phu Yen in collaboration with the Consulate General of India in Ho Chi Minh City, organised a tourism promotion programme on June 1 with the participation of many travel agencies from the province and Kerala state of India.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
