Quang Nam launches big tourism stimulation programme
The central province of Quang Nam launched the tourism stimulation programme 2024 themed “Quang Nam – Green Heritage Region” at a press conference on April 16.
At the signing ceremony of a cooperation agreement on tourism development between Quang Nam and the Vietnam Railways (Photo: VNA)
Quang Nam (VNA) – The central province of QuangNam launched the tourism stimulation programme 2024 themed “Quang Nam – Green HeritageRegion” at a press conference on April 16.
Taking place from May to November, the programme aims tolure domestic and international visitors to Quang Nam, while promoting theimage of Quang Nam green tourism, according to the provincial People’s Committee.
The programme will be divided into two phases, with the firsttaking place from May to August offering various unique tourism products, highquality services and attractive promotions.
Particularly, the locality offers a three-day-and-two-nighttours to major tourist attractions of the province such as Hoi An city, My Son Sanctuary,Cu Lao Cham - Hoi An World Biosphere Reserve, Vinwonder Nam Hoi An, Bay MauCoconut Forest, Pomu Heritage Forest, Phu Ninh Lake Ecotourism Area, and DongGiang Heaven Gate Ecotourism Area, along with high-end tourism packages andsummer camps for children.
In the second phase from September to November, the provincewill highlight the beauty of the rice ripening season and related festivals, aswell as Hoi An in flood season, while offering sharp service discounts fortourists.
The total promotion value of the programme is about 9.5billion VND (374,754 USD). Further information on the programme is available atwebsites visitquangnam.com and quangnamtourism.com.vn, and Facebook Fanpages visitquangnam,quangnamcamxucmuahe, and muavangxuquang1, as well as tourism informationportals of other linkage localities and social medial networks.
At the press conference, Quang Nam signed cooperation agreementson tourism development with a number of enterprises, including Vietnam Railwaysand Heineken Vietnam./.
My Son Sanctuary - a UNESCO-recognised World Cultural Heritage Site in the central province of Quang Nam - welcomed an estimated 123,000 visitors, including 110,000 foreigners, in the first quarter of this year, over 50% higher than that of the same period last year.
The culture, sports and tourism department of Quang Nam province, in cooperation with its ancient town of Hoi An, plans to develop the tourism hub as a ‘non-smoking’ and a ‘bicycle’ destination in the ‘green’ tourism promotion campaign.
MICE (Meetings, Incentives, Conferences and Exhibitions) tourism has experienced changes in both quality and quantity, leaving good impressions on foreign tourists and partners.
An ancient road dating back to the 12th century has freshly been discovered in an excavation on architectural ruins at the east side of Tower K within the My Son Sanctuary in the central province of Quang Nam.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
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An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
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During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
At the signing ceremony of a cooperation agreement on tourism development between Quang Nam and the Vietnam Railways (Photo: VNA) 
