Jobs recruiter Anphabe and market research firm Nielsen Vietnam have launched the Vietnam Best Places to Work 2015 survey with extended scale, deeper analysis and new areas of research.
Jobs recruiter Anphabe and market research firm Nielsen Vietnam have launched the Vietnam Best Places to Work 2015 survey with extended scale, deeper analysis and new areas of research.
This is the only survey in Vietnam designed to measure and support organisations to improve their employer brand effectively, according to Anphabe.
Aside from continuing to update career drivers and expectations of working professionals and the latest trends of employer branding, the survey seeks to evaluate the employer brand health of hundreds of top companies taking part in the internal survey (evaluated by employees) and external survey (evaluated by talents in the industry).
A series of indices and advanced analyses will indicate the strengths and weaknesses, as well as risks and opportunities of employer brand management of each company.
According to the 2014 Vietnam Best Places to Work, benefits rose to the top consideration along with salary as important factors in working professionals' evaluation of potential workplaces.
In order to provide the market with further insights on benefits, Anphabe has developed a questionnaire covering more than 30 types of benefits in the following categories: Insurance, Health & Wellness Benefits; Family Care Benefits; Training & Development Benefits; Working time & Work Support Benefits; Culture Building Benefits, and Benefits in Monetary terms.
Participating companies will receive reports on specific needs for benefits of each talent group, as well as the current types of benefits offered by companies in the market.
In order to help businesses find suitable solutions for retaining talent, the survey this year will also look deeper into the causes of stress which may affect employee productivity and make them leave the company.
Reasons given for stress include work overload, lack of trust in the company, financial concerns for the future, dictatorial management style and unrealistic performance targets, among others.
From findings of the survey, businesses will be able to devise more practical actions to raise the quality of work, upgrade their employees' life and thus increase their employer brand attractiveness.
Thanh Nguyen, CEO of Anphabe.com, said: "Approaching its third year, the survey has captured attention and become the prominent source of information for the human resources community."
Apart from ranking the "best places to work", the survey results will reflect trends in the labour market, including career expectation and motivation of working professionals.
Vaughan Ryan, Managing Director of Nielsen Vietnam, said with each advanced employer brand analysis, the survey would be able to set out important standards for both the industry and the overall market, so that businesses can have a more comprehensive view and decide on more appropriate strategies.
The awards ceremony for Vietnam Best Places to Work 2015 will be held in March next year.-VNA
Unilever, P&G, Vinamilk, Nestle, IBM, Vietcombank, Microsoft and Coca Cola top the list of Vietnam’s 100 best places to work, which was announced in Ho Chi Minh City on February 14
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Vietnamese Consul General in Fukuoka Vu Chi Mai highlighted the growing demand for Vietnamese workers in Kyushu, especially in Fukuoka, Oita, and Saga prefectures. Currently, the region employs about 35,000 Vietnamese manual workers and over 5,000 IT engineers.
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The VNA delegation, led by General Director Vu Viet Trang, actively participated in the event, engaging in both professional and diplomatic activities.
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