Tourists in Bangkok, Thailand (Photo: VNA) The Government leader has been informed of a turnaround inarrival numbers since the beginning of the year when the COVID-19 pandemicbegan to ease.
From January to June 28, Thailand welcomed 1.9 millioninternational tourists, earning 114 billion baht. Top arrivals by air includenationals from India, Singapore, Malaysia, Vietnam and the US, while Malaysian,Lao, Cambodian, Vietnamese and Chinese nationals are among the top land-borderarrivals.
The cancellation of the Thailand Pass requirement hasrevitalised cross-border trade, with the number of foreign travellers enteringthrough border passes bouncing back to the highest levels in two years.
The country's Tourism and Sports Ministry predicts about 2.7 millioninternational visitors will travel to the nation from this month until the endof September.
In the last quarter, about 4.5 million foreign visitors areexpected to arrive in the country, meaning a total of 9.3 million foreignarrivals expected this year. In total, tourism revenue this year is likely totop 1.27 trillion baht.
On June 29, the Tourism Authority of Thailand (TAT) launcheda new “Write Your New Chapter” TVC to promote Thailand’s fully reopeningpost-pandemic, in line with the ‘Visit Thailand Year 2022-2023: Amazing NewChapters’ tourism marketing campaign.
The TV advertising represents a newdirection in the TAT’s marketing of Thailand to the world, which places emphasison highlighting the country’s 6F, 4M soft-power foundations; namely Food,Film, Fashion, Festival, Fight, Friendship, Music, Museum, Master, and Meta.
The programme consists of three episodes highlighting thethree Amazing New Chapters that tourists can discover on a visit to Thailand,namely Amazing New Chapter of Nature, Amazing New Chapter of Love, and AmazingNew Chapter of Self Discovery./.
VNA
