Thailand launches campaign to draw foreign arrivals

Tuesday, November 25, 2014 16:04

An Amazing Thailand Road Show is being held in Jordan and Egypt with theparticipation of a delegation of eight selected Thai tourism productand service providers, according to the Tourism Authority of Thailand(TAT).

The two countries are considered new sources of lucrativetourist markets for Thailand, Deputy Governor for InternationalMarketing of TAT Juthaporn Rerngronasa was quoted by Thai media assaying.

The November 24-26 road show is to build on the presenceof Thailand as a destination for world class holiday options,especially for honeymooners looking to enjoy a wide range of travelexperiences in Thai cultural life, the official added.

The eventpresents a wide variety of tourism products and services in majortourist destinations of Thailand, including Bangkok, Phuket, Chiang Mai,Pattaya and Hua Hin. It was a part of the new Discover Thainesscampaign, which builds on the essence of "Thainess" through the Thai wayof life, Thai culture and Thai experiences.

TAT will alsointroduce the campaign to other countries aiming to bring back foreignvisitors to Thailand in 2015 after a gloomy year which expected adecrease of nearly three million to 25 million tourists from 2013 due tothe political disputes.

Tourism revenue in this year is expected to reach at 1.9 trillion THB, however, TAT is targeting to 2.2 trillion THB next year.-VNA

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