Hanoi (VNA) - The north-central provinceof Thanh Hoa has set a target of turning tourism into a spearhead economicsector by 2030.
Amid the difficulties posed by COVID-19, the province welcomed 7.3 millionvisitors in 2020, earning 10.394 trillion VND (over 453.6 million USD), representing65.5 percent and 50.7 percent of targets, respectively.
Thanh Hoa’s tourism sector has posted impressive growth in recent years.
But Vice Chairman of the provincial People’s Committee Nguyen Van Thi said thatits development is still not commensurate with potential.
Thanh Hoa lacks high-quality products to attract and meet the demand of internationaltourists, while its promotional activities remain ineffective and tourism humanresources fail to meet requirements in the context of integration, he said.
According to Deputy General Director of the VietnamNational Administration of Tourism (VNAT) Nguyen Thi Thanh Huong, ThanhHoa needs to introduce changes to take its tourism industry forward.
It should propose that the Government allow it offer incentives for tourism investment,she said.
Attention should be paid to accelerating the implementation of prioritystrategies for tourism development and administrative reform, and supportingbusinesses towards attracting strategic investors in developing infrastructurefacilities serving tourism development, especially transport infrastructure.
Thanh Hoa should also focus on enhancing its cooperation with other localities tocreate new tours, develop high-quality and competitive products, and promotedigital transformation and the application of information technologies in tourismactivities./.
The Thanh Hoa International Tourism Festival opened on September 14, drawing a large number of travel and aviation firms as well as representatives from diplomatic and tourism promotion agencies from many countries.
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A view of Sam Son Beach in Thanh Hoa (Photo: VNA) 
