Da Nang (VNA) – A tourismstimulus programme named “Enjoy Da Nang 2024” was launched in Da Nang on March 29 to strengthen communication effectsand introduce local tourism attractions to attract more visitors to the central city.

Director of the municipalDepartment of Tourism Truong Thi Hong Hanh said the city recorded positive results in the first quarter of 2024. It served more than 1.88million visitors in the period, up 23.4% year-on-year,including 636,000 international tourists (up 21.6%). Total earnings fromtourism activities hit over 7.6 trillion VND (nearly 303.5 million USD), representinga year-on-year increase of 25.6%.

To meet the demand of various tourist markets, improve the quality oftransportation services, and diversify tourism products, the department’s DaNang Tourism Promotion Centre has collaborated with the Vietnam RailwaysCorporation and the Sun Group to develop railway tourism products, contributingto increasing options for tourists.

The centre has also set up partnerships with the national flag carrier VietnamAirlines, HG Vietnam Investment and Development JSC, and the Asia DestinationManagement JSC to boost promotion and communication activities to attract bothdomestic visitors and international tourists from key markets such as China, the Republicof Korea, India, Thailand, Japan, Singapore, and Malaysia.

Hanh said in 2024, Da Nang will host a series ofevents and festivals such as the Brazil - Vietnam Football Festival 2024, the DaNang International Fireworks Festival, Enjoy Da Nang 2024, Vinfast Iron Man 70.3Vietnam, Danang International Marathon 2024, the 13th SoutheastAsian Student Sports Games, and the DaNang Asian Film Festival.

Many new tourism products will be introduced throughout the year in variousphases to meet the demand of tourists, including water music performance, waterpuppetry show, water motorbike performance, DanangRiver Show, Bach Dang walking street, and pilot nighttimetourism services on Nguyen Van Troi Bridge.

Addressing the launch ceremony, Vice Chairmanof the municipal People’s Committee Tran Chi Cuong praised joint efforts of local departments and sectors, and travel firms to promote the tourismindustry, which recorded quite impressive results and bright spots.

He expressed his hope that travel companies in the central region willcontinue to collaborate and leverage existing advantages of localities to effectivelydevelop new products./.