Vietnam attends International Travel Trade Show in Germany
As many as 43 Vietnamese travel agencies are introducing attractive tourism products and services at the International Travel Trade Show (ITB) 2023, which takes place in Berlin, Germany from March 7-9.
Berlin (VNA) – As many as 43 Vietnamese travel agencies are introducing attractive tourism products and services at the International Travel Trade Show (ITB) 2023, which takes place in Berlin, Germany from March 7-9.
The event offers an ideal platform for Vietnamese tourism businesses to reconnect with markets, partners, German tourists in particular, and international tourists in general, after nearly three years of hiatus due to the COVID-19 pandemic.
With the message "Living fully", Vietnam's booth carries more special features than previous versions, with attractive products catching market trends.
The presence of Vietnamese businesses at the event shows that Vietnam is ready to welcome international visitors back to fully experience a vibrant Vietnam with beautiful and unique nature, and rich culture.
Vietnamese Ambassador to Germany Vu Quang Minh said international and European tourists in general as well as German people in particular have shown great interest in the Vietnamese tourism market during discussions with Vietnamese businesses.
He expressed the hope that 2023 will open a new chapter for the development of tourism, which is an important contributor to Vietnam's socio-economic development.
Nguyen Trung Khanh, General Director of the Vietnam National Administration of Tourism (VNAT), said ITB 2023 is one of the largest global events in tourism, and this is a playground as well as a forum for tour operators to meet, exchange information and find opportunities for cooperation.
According to Khanh, in recent years, Vietnam's tourism industry has strongly grown, with its revenue greatly contributing to the national GDP.
The participation of Vietnamese tourism businesses at the event demonstrates the overall strength of Vietnam's tourism, and promotes close connection among businesses – an important factor to revive the tourism industry, he added.
According to Vice Director of the Tourism Department of HCM City Le Truong Hien Hoa, the city would like to introduce new guidelines and policies on tourism to partners.
Participating in the ITB 2023, HCM City’s businesses not only focus on the European market but also target tourists from many other continents around the world, he said, adding that the city is set to welcome 5-5.5 million foreign tourist arrivals in 2023./.
Representatives from 12 Australian travel companies joined a Famtrip delegation to Hanoi from November 7-13 to study tourism products in the capital city.
As a result of Ho Chi Minh City’s unceasing efforts to diversify tourism products, several has been listed among the top 20 unique tours promising interesting experiences for travellers in Vietnam.
Vietnam will attend the ITB 2023 (Internationale Tourismus-Börse Berlin), the world’s largest tourism trade fair, which will be held at Berlin ExpoCenter City in Germany, according to the Vietnam National Administration of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
A Vietnamese booth of at the event (Photo: VNA) 
