Vietnam - favourite destination of Korean tourists in 2023
In the first 11 months of 2023, more than 7.3 million tourists from the Republic of Korea (RoK) visited Vietnam, an increase of 220% compared to the same period last year, according to the RoK’s Ministry of Land, Infrastructure and Transport.
A cultural exchange activity is held in Da Nang city to promote tourism linkage with the RoK. (Photo: VNA)
Seoul (VNA) – In the first 11 months of 2023, more than 7.3 million tourists from the Republic of Korea (RoK) visited Vietnam, an increase of 220% compared to the same period last year, according to the RoK’s Ministry of Land, Infrastructure and Transport.
Destinations including Phu Quoc, Da Lat, and Nha Trang are favoured by Korean travelers thanks to reasonable costs and diverse tourism activities.
According to the ministry, during the period, more than 1 million Korean people traveled from the Incheon to Nha Trang – Vietnam’s coastal resort city. In 2019, before the COVID-19 pandemic, the city attracted more than 735,400 Korean visitors.
Hon Thom cable car serves tourists in Phu Quoc. (Photo: VNA)
Meanwhile, the number of Korean visitors to Phu Quoc Island - which is considered "Vietnam's Jeju island", also increased sharply. In the first 11 months of this year, nearly 300,000 Koreans traveled on the Incheon-Phu Quoc route and more than 61,000 others on the Incheon-Da Lat route.
Korean and Vietnamese airlines also quickly expanded flight networks to meet the demand for travel to emerging destinations in Vietnam.
🌱 On December 24, the RoK's Jin Air launched its Phu Quoc-Incheon flights. Earlier this month, Vietnamese budget airline VietJet Air launched a new route from Busan to Phu Quoc island. Low-cost airline Jeju Air has also opened Icheon-Da Lat flights from December 20 with a frequency of seven flights per week, becomingthe first RoK domestic airline operating regular flights to the famous resort city in the Central Highlands province of Lam Dong./.
The Ninh Binh-Trang An Festival 2023 theme "Colours of heritage convergence and spreading" was opened at the Trang An Scenic Landscape Complex - a UNESCO-recognised world cultural and natural heritage, in the northern province of Ninh Binh on December 26 in the presence of Vice President Vo Thi Anh Xuan.
Ho Chi Minh City continues to be the leading locality in the country in terms of the number of visitors and revenue from tourism, with nearly 5 million foreign and nearly 35 million domestic tourists, and a total revenue of over 160 trillion VND (6.6 billion USD), the municipal Tourism Department announced on December 28.
About 12.6 million international tourists have visited Vietnam this year, a 3.4-fold rise from 2022, surpassing the target of 8 million set earlier, the General Statistics Office (GSO) reported on December 29.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
A cultural exchange activity is held in Da Nang city to promote tourism linkage with the RoK. (Photo: VNA) 
Hon Thom cable car serves tourists in Phu Quoc. (Photo: VNA) 
