Milan (VNA)ඣ – President of the Italian Government Tourist Board (ENIT) Alessandra Priante has described Vietnam tourism as a rising star in Italy.
Speaking at a tourism promotion programme held in Milan on June 27 by the Vietnam National Authority of Tourism (VNAT) and the Vietnamese Embassy in Italy, the Italian official said the numbers of tourists from Italy to Vietnam and vice versa is expected to increase.
Addressing the event, VNAT Director Nguyen Trung Khanh said that Italy is a leading traditional and important market of Vietnamese tourism in Europe. In 2023, Vietnam welcomed about 57,000 Italian visitors, equivalent to over 80% of the pre-COVID-19 pandemic level.
Khanh assessed that the Vietnam Tourism Roadshow in Italy was a good opportunity for tourism businesses of the two countries to share updated information, seek business cooperation opportunities, increase tourism exchanges, and prepare for a new phase with stronger development.
Convenient direct flights, simple immigration procedures, attractive destinations and tourism products, and hospitable people are ideal conditions to promote tourism development between the two countries, he said.
Vietnamese Ambassador to Italy Duong Hai Hung affirmed that Italy is the third largest economy in the EU and a potential tourist market for Vietnam.
The two countries celebrated the 50th founding anniversary of diplomatic relations in 2023, which demonstrateed a long-standing friendship and cooperative relations and a good foundation for cultural, economic and tourism cooperation between the two countries.
Hung said the Vietnamese embassy in Italy has carried out many activities to promote cooperation and promote tourism in localities in Italy. The Ambassador also appreciated the cooperation between Italy in general and the Lombardy region in particular with Vietnam in recent times and emphasised the need for a direct flight connecting Italy and Vietnam.
At the event, Italian travel businesses expressed their interest and asked many questions to better understand Vietnam’s tourism policies and incentives.
Within the framework of the tourism promotion programme in Italy, Khanh had a meeting Alessandra Priante, ENIT President and Raffaele Cattaneo, deputy minister in charge of international relations of Italy's Lombardia region.
At the meeting, the two sides affirmed the need to strengthen tourism cooperation between the two countries in the coming time. They agreed to call on the two governments consider signing a bilateral tourism cooperation agreement in the new period.
They also agreed to propose leaders of the two countries to allow opening a direct flight between Vietnam and Italy soon. The two sides also committed to strengthening tourism information exchanges and promotion activities in the coming time.
The programme in Italy was part of activities to promote Vietnamese tourism in Europe together with similar programmes held in France and Germany./.
Vietnamese agricultural products were on display at the 41st edition of Macfrut, an international trade fair for the fruit and vegetable sector, in Rimini city of Italy's Emilia-Romagna region from May 8 to 10.
The 8th session of the Vietnam-Italy Joint Committee on Science and Technology Cooperation took place in Rome on May 8 to summarise the collaboration so far and set out new tasks for the two sides.
Vietnamese Ambassador to Italy Duong Hai Hung and Vice President of the Basilicata Confederation of Industry (Confindustria) Antonio Braia on March 28 co-chaired a meeting with businesses from Italy’s regions of Puglia and Basilicata to outline a roadmap for the establishment of relations among Vietnamese and Italian localities.
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Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
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VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
