The search volume for Vietnam's tourism via Google's market trend tracking tool grew 75% in 2023, ranking 6th in the world, according to the Vietnam National Authority of Tourism (VNAT).
Nho Que river in the northern province of Ha Giang. (Photo: VNA)
Hanoi (VNA) – The search volume for Vietnam's tourism via Google's market trend tracking toolgrew 75% in 2023, ranking 6th in the world, according to the Vietnam NationalAuthority of Tourism (VNAT).
Meanwhile, Thailand ranked 10th, Indonesia 11th,Malaysia 12th, and the Philippines 14th.
💟 The 10 countries with the highest number oftourism-related searches of Vietnam were the US, Australia, Japan, India, the Republic ofKorea, Singapore, the UK, Germany, Malaysia and Thailand
The Huc bridge - a tourist attraction in the heart of Hanoi. (Photo: VNA)
Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Hoi An, NhaTrang, Da Lat, Hue and Phan Thiet were the most searched. According to the VNAT, Vietnam’s tourism will still facechallenges in 2024 due to the impact of global markets, geopolitical tensions, and the risk of natural disasters due to climate change. The number of international visitors to Vietnam isforecast to be around the level in 2019 before the COVID-19 pandemic, while that of domestic tourists is expected to continue to grow but at a slower pace. In 2024, Vietnam’s tourism industry strives to welcome17-18 million international visitors and serve 110 million domestic visitors, earning about 840 trillion VND (34.5 billion USD)./.
Engaging the community in the preservation of natural resources and cultural heritage values has an important role to play in boosting sustainable development since it will bring substantial benefits to the national economy.
Ho Chi Minh City continues to be the leading locality in the country in terms of the number of visitors and revenue from tourism, with nearly 5 million foreign and nearly 35 million domestic tourists, and a total revenue of over 160 trillion VND (6.6 billion USD), the municipal Tourism Department announced on December 28.
About 12.6 million international tourists have visited Vietnam this year, a 3.4-fold rise from 2022, surpassing the target of 8 million set earlier, the General Statistics Office (GSO) reported on December 29.
In the first 11 months of 2023, more than 7.3 million tourists from the Republic of Korea (RoK) visited Vietnam, an increase of 220% compared to the same period last year, according to the RoK’s Ministry of Land, Infrastructure and Transport.
The Hanoi-Ho Chi Minh City air route recorded over 10.8 million seats sold between October 2022 and September 2023, making it the fourth busiest domestic air route in the world in 2023, according to statistics from air travel data provider OAG.
“There is no more atmospheric way to haul into Vietnam’s twin metropolises as this train rattles through historic cities and swooshes beside spectacular coastlines,” according to Lonely Planet.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
Nho Que river in the northern province of Ha Giang. (Photo: VNA) 
The Huc bridge - a tourist attraction in the heart of Hanoi. (Photo: VNA) 
