The Vietnam National Authority of Tourism (VNAT) in coordination with the Vietnamese Consulate General in Frankfurt city of Germany have organised a programme to promote Vietnam as a friendly, attractive and safe destination to key European markets in general and Germany in particular.
Vietnam National Authority of Tourism General Director Nguyen Trung Khanh speaks at the event (Photo: VNA)
Berlin (VNA) 🍰– The Vietnam National Authority of Tourism (VNAT) in coordination with the Vietnamese Consulate General in Frankfurt city of Germany have organised a programme to promote Vietnam as a friendly, attractive and safe destination to key European markets in general and Germany in particular.
It offered an opportunity for Vietnamese and German travel firms to share experience and step up exchanges.
VNAT General Director Nguyen Trung Khanh said both sides boast significant potential to complement each other in cooperation and development, especially in tourism.
He also highlighted Vietnam's potential and advantages to further develop its unique tourism products, noting agriculture and community-based tourism, traditional craft villages, cultural festivals, and cuisines from the Southeast Asian nation are favoured by foreign tourists.
Many Vietnamese tourist destinations and products have been ranked among the world's best by reputable travel websites such as the World Travel Awards, TripAdvisor, Telegraph, and major media outlets, he said.
Germany is one of Vietnam's traditional and major markets in Europe, Khanh said, adding 200,000 German tourists visited the Southeast Asian nation last year, equivalent to 88% of the pre-COVID-19 level, making it the third largest source of tourists to Vietnam in the European Union (EU).
Over recent years, the two tourism sectors have engaged in many cooperative activities, notably the signing of a memorandum of understanding between the Hue Tourism College and the FU Education Group of Germany in June 2023 regarding high-quality vocational training, the exchange of experts and lecturers, and the organisation of German language courses.
The launch of direct flights between Hanoi/ Ho Chi Minh City and Munich operated by national flag carrier Vietnam Airlines also creates more favourable conditions for German tourists to visit Vietnam.
Vietnam's tourism industry has conducted activities in Germany to boost tourism exchanges between the two countries. Meanwhile, the Vietnamese Government has waived visas for German visitors since 2015, and extended the temporary stay for them to 45 days starting from August 15, 2023./.
A tourism promotion programme was held by the Vietnam National Authority of Tourism (VNAT) and the Vietnamese Embassy in France on June 25 as part of the activities to promote Vietnamese tourism in Europe.
A forum to explore potential tourism cooperation between Vietnam and Japan took place in Tokyo on June 21, attracting the participation of various experts, managers, and representatives of businesses in the tourism sector of the two countries.
Vietnam has brought to the annual festival of consulates general in France a showcase of her tourism destinations, traditional paintings and musical instruments, leaving an enticing impression on visitors.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
