Visit Vietnam Year – Quang Nam 2022 expected to drive tourism recovery
The Ministry of Culture, Sports and Tourism and the Quang Nam People’s Committee co-hosted a virtual press conference introducing the Visit Vietnam Year – Quang Nam 2022 on February 23.
Hanoi (VNA) – The Ministry of Culture, Sports and Tourism and the Quang Nam People’s Committee co-hosted a virtual press conference introducing the Visit Vietnam Year – Quang Nam 2022 on February 23.
According to Director of the central province’s Department of Culture, Sports and Tourism Nguyen Thanh Hong, the opening ceremony of the national tourism programme, themed “Quang Nam – A green destination,” will take place at the Ky Uc Island in Hoi An Ancient Town on March 25. The closing ceremony, meanwhile, is slated for late December at the VinWonders Nam Hoi An amusement park in Thang Binh district.
Spanning its year-long course, the programme features 192 events, including 10 national-level ones, 62 organised by Quang Nam, and 120 others by 40 centrally run cities and provinces in response to the tourism year.
A corner of Hoi An ancient town (Photo: VNA)
The events hosted by Quang Nam will promote the local “spring” tours, river-based and agri-tours, Chu Lai tourism, ethnic cultures, and the legendary Ho Chi Minh Trail, among others.
The province, housing the world’s two heritage sites – Hoi An Ancient Town and My Son Sanctuary, aims to welcome more than 4 million tourists, half of them are foreigners, this year. It is making efforts to recover towards a goal of serving 12 million visitors in 2025.
At the conference, Deputy Minister of Culture, Sports and Tourism Doan Van Viet said the ministry has actively worked for tourism activities to resume in the new normal condition starting March 15 after two years being affected by COVID-19.
This year, Vietnam aims to host 65 million tourists, including 5 million foreigners, and to reel in 400 trillion VND (15.72 billion USD) from tourism revenue./.
As the host of the National Tourism Year 2022, the central province of Quang Nam is expected to grasp the opportunity to rejuvenate its tourism sector and promote the image of Quang Nam and Vietnam in general to visitors at home and abroad.
A series of 180 events will be held throughout this year as part of the “Visit Vietnam Year – Quang Nam 2022”, according to a plan recently approved by the Ministry of Culture, Sports and Tourism.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
At the press conference in Hanoi (Photo: VNA) 
A corner of Hoi An ancient town (Photo: VNA) The events hosted by Quang Nam will promote the local “spring” tours, river-based and agri-tours, Chu Lai tourism, ethnic cultures, and the legendary Ho Chi Minh Trail, among others. 
A corner of Hoi An ancient town (Photo: VNA) 
