Hanoi (VNA)🤪 – About 160,000 people visited Hanoi on the New Year holiday on January 1, 2025, up 17% year-on-year.
According to the municipal Department of Tourism, the capital city served 28,400 foreign tourists, up 67%, and 132,000 domestic holidaymakers, up 10% year-on-year.
Total revenue from tourists is estimated at nearly 594 billion VND (23.3 million USD), a year-on-year surge of 26%, and the average occupancy rate of high-end hotels is about 80%.
The city's New Year celebrations were a major draw, with many events showcasing Hanoi's unique blend of culture and modernity. Highlights included the Herbalife Countdown Party 2025 at Dong Kinh Nghia Thuc Square, which featured a stunning sound and light show, the Trust The Moment concert at Revolution Square, and The Glamorous Countdown 2025 at Vinhomes Ocean Park 2.
On this occasion, the pedestrian street space in Hoan Kiem lake and its surroundings is allowed to operate from 7 pm on December 31, 2024 to the end of January 1, 2025 with many traditional art performance activities. Thang Long Heritage Conservation Centre welcomed people to visit the Hanoi flagpole while the Vietnamese Ethnic Culture and Tourism Village in suburban Son Tay township launched activities under the theme Spring returns to the village.
Thousands gathered at these events to ring in the New Year with music, entertainment, and a festive atmosphere.
Outside the city centre, Hanoi's iconic tourist sites welcomed massive crowds such as the Me Linh Flower Festival, Quang Phu Cau Incense Village, and Tich Giang Agricultural Market./.
Around 750,000 people visited tourist attractions, entertainment sites and shopping areas in Ho Chi Minh City during the New Year holiday (December 31 - January 1), according to the municipal Department of Tourism.
Localities across Vietnam on January 1 organised ceremonies to welcome visitors on the first day of the New Year 2025, pinning high hopes for a prosperous year.
Inspired by the subsidy era (1976-1986) in the capital city, the "Truc Bach Night" programme will recreate the daily life of people during this historic period. For the first time in Hanoi, the entire event space will be designed like a movie set.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
