Kien Giang enhances tourism service quality to bolster tourism in new normal
The southern province of Kien Giang has actively implemented measures to enhance tourism service quality and develop new tourism products in preparation for the full opening of tourism in the new normal slated for March 15.
A popular tourist complex in the island city of Phu Quoc. (Photo: Sun Group)
Kien Giang (VNA) – The southern province of Kien Giang has actively implementedmeasures to enhance tourism service quality and develop new tourism products inpreparation for the full opening of tourism in the new normal slated for March15.
Director of the provincial Department of Tourism Bui Quoc Thai said in the newnormal situation, the tourism sector continues to implement a programme onpromoting domestic tourism in safely and flexibly adaptation to the pandemic inaccordance with instructions of the Ministry of Culture, Sports and Tourism.
The provincial administration has been providing support to tourism firms incarrying out promotion activities and establishing connections with otherlocalities besides upgrading local tourism sites and services.
Visitors to theme park VinWonder in Phu Quoc. (Photo: VNA)
Tourism arrivals andrevenue have recorded increases after three months implementing the programme onpromoting domestic tourism. In the first two months of this year, Kien Giangwelcomed an estimated 1.06 million visitors, up 27.1 percent from the sameperiod last year. Of the figure, there were over 18,680 foreign visitors,equivalent to 9.3 percent of the yearly plan.
Total revenue from tourism in the period is estimated at 932 billion VND (about40.7 million USD), a decrease of 4.4 percent year on year and equal to 12percent of the yearly plan.
A sunset view on the beach in front of Sunset Sanato Resort & Villas in Phu Quoc. (Photo: VNA)
Phu Quoc city alonereceived nearly 742,000 visitors, earning more than 757 billion VND. Manytourism facilities on the island reported high occupancy rate, especially duringthe solar and lunar New Year holidays.
According to Chairman of Kien Giang Tourism Association Tran Quoc Khanh, thebiggest difficulty for local tourism firms is a shortage of personnel, as manyworkers in the industry returned to their home town during the previous time ofsocial distancing to curb the spread of COVID-19./.
The southern province of Kien Giang welcomed over 1 million tourists, including over 18,600 foreigners, in the first two months of 2022, up 27 percent year-on-year.
The southern province of Kien Giang will spend over 5.12 trillion VND (224.2 million USD) implementing its public investment plan in 2022, according to the provincial Department of Planning and Investment.
Prime Minister Pham Minh Chinh on March 5 attended the inauguration ceremony of the first phase of the Cai Lon-Cai Be irrigation project in Chau Thanh district, the Mekong Delta province of Kien Giang.
With its distinctive potential and competitive edges, Kien Giang has all it needs to become an economically strong province, particularly in sea-based economy, and a major tourist centre of the regional and the world, said Prime Minister Pham Minh Chinh in a meeting with key leaders of the Mekong Delta province on March 6.
The city of Phu Quoc is doing everything possible to unleash its potential and boost socio-economic recovery this year despite lingering COVID-19 impacts.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
A popular tourist complex in the island city of Phu Quoc. (Photo: Sun Group) 
Visitors to theme park VinWonder in Phu Quoc. (Photo: VNA)
A sunset view on the beach in front of Sunset Sanato Resort & Villas in Phu Quoc. (Photo: VNA)
