This year’s event features over 450 booths from more than 600 organisations and businesses, including participants from 56 Vietnamese provinces and cities and 16 countries and territories. Green tourism remains a key focus, with exhibitors showcasing eco-friendly products and experiences.
Visitors explore tour information at Vietravel's exhibition booth. (Photo: VNA)
Hanoi (VNA) 💝- The Vietnam International Travel Mart (VITM Hanoi 2025) officially opened in Hanoi on April 10 under the theme “Developing Green Destinations - Elevating Vietnamese Tourism”.
Organised by the Vietnam Tourism Association, the event aims to promote sustainable and green growth in the tourism sector.
Speaking at the opening ceremony, Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy highlighted the tourism industry’s recovery efforts, with domestic visitor numbers in 2024 surpassing pre-pandemic levels and international arrivals reaching record highs. In the first quarter of 2025, Vietnam welcomed over 6 million international visitors, up nearly 30% year-on-year.
Despite these gains, the sector still faces challenges, including underdeveloped infrastructure, limited inter-provincial coordination, and low competitiveness compared to regional peers.
Visitors at the VITM Hanoi 2025 (Photo: VNA)
The Deputy Minister emphasised the need to improve tourism products, human resource quality, and market promotion to further elevate Vietnam’s tourism industry.
Vice President of the Vietnam Tourism Association Cao Thi Ngoc Lan said the event brings a fresh breeze of green tourism- a growing global trend. Participating units are expected to create a vibrant “feast” of tourism, showcasing new products, special tour offers, attractive destinations, and unique eco-friendly experiences.
This year’s event features over 450 booths from more than 600 organisations and businesses, including participants from 56 Vietnamese provinces and cities and 16 countries and territories. Green tourism remains a key focus, with exhibitors showcasing eco-friendly products and experiences.
Notable highlights of the event include a forum on green destinations, award ceremonies for outstanding tourism businesses and individuals in 2024, and promotion conferences from various localities.
The event runs until April 13 at the ICE International Exhibition Centre in Hanoi./.
Themed "Developing Green Destinations - Elevating Vietnamese Tourism," VITM Hanoi 2025 is expected to feature 450 booths of 60 domestic and international tourism promotion agencies, eight airlines, 16 countries and territories, and over 600 businesses.
The Vietnam International Travel Mart (VITM) 2024 themed “Vietnam Tourism – Green Transition for Sustainable Development” kicked off in Hanoi on April 11, attracting 700 enterprises across the country and 16 foreign countries and territories.
The Vietnam International Travel Mart (VITM), themed “Cultural tourism”, opened on April 13 in Hanoi, featuring 450 pavilions from 51 provinces and cities nationwide and 15 foreign countries and territories.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
