Vietnamese incense village shines in Belgian media
The incense-making village of Quang Phu Cau in Hanoi’s countryside, which has become viral on Instagram, has been featured on the La Une channel of Belgium’s French-language broadcasting organisation RTBF.
Brussels (VNA) – The incense-making village of QuangPhu Cau in Hanoi’s countryside, which has become viral on Instagram, hasbeen featured on the La Une channel of Belgium’s French-language broadcastingorganisation RTBF.
The January 25 televised programme began by emphasising thesignificance of beautiful photos in the era of social media, leading viewers toexplore the small Vietnamese village of captivating colours, which it called anInstagram phenomenon.
Every year, Quang Phu Cau village, adorned with thousands ofincense sticks drying outdoors, attracts a diverse array of tourists fromaround the world. Sarah Vanmalderghim, a Belgian tourist, said the sitereflects a perfect combination of traditional craftsmanship, while CatherineCaro from the Philippines was delighted by the place’s beauty and colours.
The programme showed that local incense sticks were traditionallyin red and pink. To please visitors and cater to Instagram trends,additional ones like yellow, green, and leafy green have been introduced. Touristsneed to pay around 2 EUR to access designated "photo-hunting" areas,with elevated observation points already in place to serve them.
The channel rounded off its programme by underscoring the significanceof this traditional craft village, where bamboo sticks are an indispensablepart of the local culture./.
Quang Phu Cau village is famous for its incense business for many decades. Many families in the village have been trying to preserve their incense-making traditions for more than a century, and they consider this as one of their prides.
Quang Phu Cau village in Ung Hoa district, 35 kilometres from downtown of Hanoi, is famous for its century-old craft of making incense. Everywhere in Cau Bau, Phu Luong Thuong, and Dao Tu hamlets in the village, the streets have blazed pink and red of incense sticks.
For over a century, the Quang Phu Cau incense village in Ung Hoa district, Hanoi, has preserved the traditional art of incense-making. In the closing days of the year, it transforms into a tourist destination, attracting both domestic and international visitors for sightseeing and check-in.
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A screenshot of the programme (Photo: VNA) 
