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Cambodia kicks off campaign to intensify tourism

Cambodia launched “Visit Siem Reap 2024” campaign on March 16 in Siem Reap province, home of the famed UNESCO-listed Angkor Archaeological Park, to attract more foreign tourists to visit the land rich in cultural landscapes.
Cambodia kicks off campaign to intensify tourism ảnh 1

Cambodian Prime Minister Hun Manet (third left) during the three-day 8th🐷 River Festival in Siem Reap. (Photo: khmertimeskh.com)

Phnom Penh (VNA)♛ – Cambodia launched “VisitSiem Reap 2024” campaign on March 16 in Siem Reap province, home of the famedUNESCO-listed Angkor Archaeological Park, to attract more foreign tourists tovisit the land rich in cultural landscapes.

The campaign was launched alongside the officialceremony of the Eighth River Festival held in Siem Reap City. Speaking at the opening ceremony, Prime Minister Hun Manet said the campaignwill promote the tourism sector, especially in Siem Reap province, noting that the inauguration of SiemReap Angkor International Airport last November opens up new opportunities for tourism in Siem Reap. The PM asked relevant ministries andinstitutions and the private sector in the tourism sector to create more annualevents to attract more tourists to Siem Reap and other places. He alsoinstructed relevant ministries, branches and the Siem Reap provincialgovernment to research and transform Phnom Kulen National Park into anattractive destination for cultural, natural, adventure and religious tourismto further diversify Cambodia's tourism products. As part of the campaign, Siem Reap was selected to host the three-day eighth River Festival from March 15-17. Under the theme of ‘River for Peace and Development’,the annual event this year aimed at highlighting the priceless importance of Cambodia’srivers under the shadow of peace, national unity and sustainable development. In addition to showcasing the beauty of Cambodia’s vibrant waterways, the eighth River Festival was also a platform forcultural exchange, education and community engagement, attracting locals andforeign tourists to actively participate in the conservation of these importantnatural resources./.
VNA

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